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Goal

Porter

Wilde

Your Digital Strategy Shouldn’t Be About Attention

Harvard Business Review

JANUARY 15, 2015

” But the goal of a digital business strategy is connection. Consider Mr Porter , the man-cousin of Net-a-Porter. Its rivals try to infect the entire internet with glamorous photoshoots studded with celebrities — something Mr Porter eschews completely. Infecting, not connecting. One is about volume.

Strategy

Strategy Porter Marketing Fashion

Avoid the Deadly Temptations that Derail Innovators

Harvard Business Review

JULY 11, 2013

Soon the goal became how to raise money, not how to support and improve the innovation. Strategy is what you don''t do, not just what you do , as my HBS colleague Michael Porter has said. Other groups courted the organization because it could bring funding, not because of a commitment to the innovation.

Innovation

Innovation Porter Merchandising Entrepreneur

Your Digital Strategy Shouldn’t Be About Attention

Avoid the Deadly Temptations that Derail Innovators

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