Lead on Purpose

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Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal. prodmgmt #Leadership Continue reading →

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult. We all know about companies … Continue reading →

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Using smart goals and data-driven assessment

Lead on Purpose

Smart goals and data-driven assessment help employees and managers map career advancement – Guest post by Danielle M. Setting SMART goals. Here’s what the acronym means: Specific: When an individual or team needs to tackle a large general goal, such as “Increase productivity,” it often helps to specify the desired action.

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Are you a leader in product innovation?

Lead on Purpose

In a recent MIT Sloan Executive Education innovation@work post the author Eric von Hippel asserts that company leaders focus too much on what’s next based on their internal product innovators, and they do not listen enough to the people using the products.

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Everyone is a product manager

Lead on Purpose

Yes, that’s right, as I see it everyone is a product manager. I know some of you who hold the title of “Product Manager&# might cringe at the thought of me calling everyone a product manager. So why do I assert that everyone is a product manager? So why do I assert that everyone is a product manager?

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Five rules for executive product leadership

Lead on Purpose

The original idea for starting Lead on Purpose was a recognition that product managers have the need to lead (inspire, motivate, guide) people who do not report them. The leadership role of the product team (PM, PO, PMM, UX) is critical to the success of any organization. Work with them to set goals and measure their progress.

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Three Ways to Get Your Team Excited About a Boring Product

Lead on Purpose

If you sell a boring product – toilet paper, pens, razors, water bottles, fishing supplies – you need to figure out a way to excite your employees. Tell A Story About Your Product. One of the best ways to breathe life into a boring product is to give it a story.