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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Al Ries is one of my brand heros. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company. Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. I love branding.

Brand 189
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White Gold: A Story of Persistence

RapidStart Leadership

Today the Goderich mine is the largest salt mine in Canada and is one of the most productive salt works in the modern world. Focused effort is what brings us closer to our goals, not hoping and wishing. Eric Ries Click To Tweet. By 1867 his salt works was turning out over 15 tons of salt a day. Ignore the haters.

Ries 120
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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

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Put Failure in Its Place

Harvard Business Review

Or you launched a new product and not only does it fail to sell, customers actually hate it. When you start a company, launch a new product, or take on a job, there is the fantasy of a simple linear world: you will work hard and your dream will happen. Learning is the essential unit of progress for start-ups," writes Ries.

Ries 22
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Put Failure in Its Place

Harvard Business Review

Or you launched a new product and not only does it fail to sell, customers actually hate it. When you start a company, launch a new product, or take on a job, there is the fantasy of a simple linear world: you will work hard and your dream will happen. Learning is the essential unit of progress for start-ups," writes Ries.

Ries 21
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Stop Believing That You Have to Be Perfect

Harvard Business Review

In fact, it’s likely that you’ve already failed, or will soon (perhaps you launched a product that didn’t sell, were passed over for a promotion, flubbed a presentation, or any of a million other varieties). The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time.

Ries 15
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Which Social Network Makes Your Customers Buy?

Harvard Business Review

While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. We approached brand awareness, a traditional marketing goal, in a new way through social networks.

Ries 9