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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

Mary Bilbrey, CHRO at JLL (NYSE:JLL) : Bilbrey leads a team of more than 90,000 professionals that deliver thought partnership, problem-solving, and tactical support to help drive JLL’s business goals and priorities. I’ve had the ability to watch Carol navigate wildly complex issues with what appears to be relative ease.

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How to grow sales on a downsized marketing budget

Strategy Driven

For example, a luxury car dealership might segment its customers by the attitudes and beliefs that motivate purchases (the need for speed versus family safety), whereas a grocery retailer might segment customers by demographics such as their age, education or profession. It’s an evolution that will take time, patience and trial and error.

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Whole Foods’ Misguided Play for Millennials

Harvard Business Review

A better approach is to target and design for consumers based on what my colleagues and I call their “jobs-to-be-done” – the fundamental problems they are trying to solve or goals they are trying to achieve. food retailer in a few years). Consumers are already visiting an average of 2.5

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AI Can Comb Through Your Data to Create More Compelling Customer Experiences

Harvard Business Review

For example, I was recently shopping at a major mattress retailer that was acquired by a bigger company. The company used to focus on aggressive sales goals — specifically, generating 200,000 new credit card customers per month. Insight Center. Putting Data to Work. Sponsored by Accenture.

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Why Investors Who Bought Groupon's IPO May Be Disappointed

Harvard Business Review

Deal sites need to adopt the "treasure hunt" mentality that retailers like Costco and Trader Joe's utilize: pepper the offerings with unexpected, unusual or memorable goods or services, instead of the same-old same-old. Will Groupon's current business model generate wild future growth? So what do you think? If so, how did it work?

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Groupon: Is Google Making a $6 Billion Mistake?

Harvard Business Review

The answer depends on your ultimate goal. But if you view Groupon as a tactic to garner new customers—the way retailers use outlet stores and restaurants offer "early bird" specials—and are comfortable with the revenue you're giving up by offering a deeply discounted price, then Groupon can make sense.

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The Persuasive Pressure of Peer Rankings

Harvard Business Review

The social network Fitocracy goes further, assigning a human coach who creates a tailored exercise and diet program for you, then measures your headway toward your goals while also comparing your progress to your friends’. How Data Visualization Answered One of Retail’s Most Vexing Questions. Finally, make the data actionable.