Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. They often kill any long-term strategic initiatives.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

APRIL 30, 2014

One of the ways successful companies consistently create separation from the competitive pack is by critically examining and improving the business model from end to end,” says Chris Shimojima, the CEO of Provide Commerce. Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

Company 11

Company Ries Christensen Innovation 11

Harvard Business Review

MAY 13, 2014

Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. But, as befits a company that has been around for 130 years, GE is moving on.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

OCTOBER 17, 2012

When I recently asked a group of successful professional women to list their favorite books about entrepreneurship, the list skewed largely male. In Mindset , psychologist Carol Dweck writes: "it isn't just our abilities and talent that bring our success — but whether we approach our goals with a fixed or growth mindset."

Books 12

Books Christensen Ries Disruptive Innovation 12

Harvard Business Review

MARCH 22, 2011

HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." But by the mid-1990s, the challenges mounted. Their ideas made sense.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

JUNE 13, 2014

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Having a brand strategy in place ensures that your internal team is aligned around the same goals, and helps determine how you plan to differentiate your product and win loyal customers.

Brand 9

Brand Ries Entrepreneur Agility 9

In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. His passion was Italian-style coffee and his goal was to create the best coffee company in the world through brand and product differentiation. His success is an understatement.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

FEBRUARY 13, 2017

Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” Define success. Before the venture is launched, decide what success will look like in concrete terms.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

AUGUST 16, 2016

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection. ’ Sometimes you need to be reminded of that.”

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 27, 2015

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.

Innovation 8

Innovation Company Engineering Supply Chain 8