Integrated Marketing and Social Networks
Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Seth Godin: Poke the Box. What will be published in the future will have less to do with what bookstores carry and more to do with what readers tell each other about new books.
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