Recently, the Obama administration scrapped the Food Pyramid that had been the centerpiece of the nation’s dietary guidelines for two decades. This move was long overdue. Americans’ poor dietary habits are leading contributors to our high rates of chronic illness and obesity, and to the associated social and economic costs. A great deal of policy and business innovation will be required to tackle this problem, but at very least the nation should have a dietary guideline that consumers find both memorable and actionable. The new MyPlate guideline, which provides a visualization of how a typical meal should be portioned, is a great improvement on both dimensions.