A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could enhance their marketing campaigns. Some have even started paying influencers for their time to boost some initial success. After all, if the influencer loves the brand and the fans love the influencer, then the fans will love the brand, right?