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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy.

Tools 131
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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. Search My Site. Search for: Categories.

CEO 100
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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122
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Addiction Marketing

N2Growth Blog

The Tobacco Industry - The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine, and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision. Thoughts?

Marketing 366
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Shutting Down Your Business Gracefully

Harvard Business Review

Home Run Media, a media agency that helped its clients plan and carry out their marketing strategies, had been operating for more than a decade when a key client in the fantasy sports industry began to grow rapidly, thanks in part to Home Run’s work and to a healthy dose of venture capital that was fueling its growth.

Media 9
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The Behavioral Science Behind the Negative TV Ads of Trump and Clinton

Harvard Business Review

The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” In a series of conversations leading up to the U.S.