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Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject. Don’t just build a career. Build a brand.

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The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. But let's not swing the pendulum too far in the other direction and spread the delusion that starting a company is something anyone can do to get rich and famous quickly.

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The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. But let's not swing the pendulum too far in the other direction and spread the delusion that starting a company is something anyone can do to get rich and famous quickly.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

In our experience, it can take several months for a company to hammer out its defini­tion of innovation. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons. Efficiency: changes over time in the ratio of innovation outputs to inputs.