Strategy Driven

SEPTEMBER 14, 2020

Just as anybody can use a hammer, only trained professionals can build a house. While this might sound like a fantastic opportunity for amateurs to build a high ROI campaign, there’s a catch. The same principle applies to your digital strategy. Here is what happens when you choose to do it yourself with an online tool.

Tools 132

Tools Outsourcing Marketing Content 132

Sales Wolf Blog

AUGUST 9, 2010

 Sadly, as the old saying goes, when a hammer is the only tool in your arsenal, you start to see every problem as a nail.  Sadly, as the old saying goes, when a hammer is the only tool in your arsenal, you start to see every problem as a nail.

Blog 124

Blog Human Resources Human Capital Talent Management 124

Harvard Business Review

AUGUST 28, 2017

While the question of correlation versus causation can be legitimately raised, a separate analysis uncovered some evidence that AI is already directly improving profits, with ROI on AI investment in the same range as associated digital technologies such as big data and advanced analytics.

Survey 11

Survey Execution First-mover Advantage Technology 11

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Video proof is the new proof.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

DECEMBER 5, 2013

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” .” Industrial musicals weren’t merely about camaraderie and a few chuckles. “There was a lot of minutia that had to be crammed into the shows,” says Murphy.

Morale 8

Morale Conference Hammer Film 8