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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. We are holding a hammer, waiting for the time when they are ready with a nail. Let me back track a bit.

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Protest Oregon's Proposed New Fundraising Law

Harvard Business Review

Related to this, the law reinforces bad analysis of telemarketing — which is sometimes the only fundraising option available to less popular causes. Often we hear that a telemarketing firm takes 90% of what it raises. If that were true, there'd be a lot more people in the telemarketing business. Not very profitable.