In the CEO Afterlife

MAY 6, 2012

Old school CEOs either don’t know how to innovate, fear innovation or simply fail to comprehend the true definition of the word. These innovators love playing rocket man. What repels innovation at old economy companies? Most problems in business begin with leadership.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

JUNE 4, 2013

The challenge facing Carlsberg and every other long-standing beer brand, including Budweiser, is how to hit a home run every time. Creative such as this is the vehicle to extend Carlsberg’s life cycle in every market in which it competes. Even Babe Ruth couldn’t do that.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

NOVEMBER 13, 2017

We talked about how to focus it.” One wonders whether spending years on this long, character-driven novel didn’t teach him how to be a better writer in a way that made the non-fiction book so good.”. An author he met through his blog connected him to Eric Nelson, a New York literary agent. It was very, very long,” Mr. Nelson recalls.

CEO 100

CEO Golden Parachute Books Brand 100

In the CEO Afterlife

NOVEMBER 13, 2017

We talked about how to focus it.” One wonders whether spending years on this long, character-driven novel didn’t teach him how to be a better writer in a way that made the non-fiction book so good.”. An author he met through his blog connected him to Eric Nelson, a New York literary agent. It was very, very long,” Mr. Nelson recalls.

CEO 100

CEO Golden Parachute Books Brand 100

In the CEO Afterlife

FEBRUARY 6, 2012

A coach or mentor’s advice may serve to overcome personal weaknesses; it may have to do with leadership, how to deal with an impossible boss or a toxic corporate culture. Mentoring is a wonderful idea if it is based on helping individuals improve themselves so they become better at getting the job done.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

JULY 16, 2015

They want to know how to best trek Mount Here , the vista everyone on the team agreed to climb in the first place. Once stubborn strategists carve out their course of action, the wisest of the owls stick to it like crazy glue. They don’t seek out the infinite, untapped opportunities at the top of Mount Elsewhere.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

SEPTEMBER 12, 2011

In a time of chaos and uncertainty, he established himself as a courageous leader by calming, consoling and urging the public to return to their normal lives; this was how Americans could stand up to the terrorists. this was how to deny them their goal. They know how to communicate. But it is not.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

APRIL 1, 2012

But no one has figured out how to skin a bull. Sales: Monster – $1.95 billion, Red Bull – $5.2 billion; Profit after Tax: Monster – $286 million, Red Bull – $855 million; Market Share: Monster – 29%, Red Bull – 42%. Yes, in the energy drink market there is more than one way to skin a cat.

Trout 249

Trout Reis Sports Brand 249

In the CEO Afterlife

JUNE 20, 2013

Articulating how to become the biggest and the best is the strategy. .” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy. Such aspirations are goals or objectives. That strategy can be good or bad.

Tactics 217

Tactics Retail Price Brand 217

In the CEO Afterlife

NOVEMBER 20, 2017

Eager to learn, I didn’t write a word for a year because I threw myself into books about how to write fiction and historical fiction. But after penning a few chapters of what would become The Circumstantial Enemy , I was struck by my naivety. I knew nothing about writing fiction. My next mistake was penning a manuscript of 225k words.

CEO 100

CEO Hotels Blog Consultative 100

In the CEO Afterlife

JANUARY 22, 2012

Many senior managers haven’t the foggiest idea how to do this. Fortunately for me, I grew up in strategic environments and I learned to balance operational challenges with strategic opportunity. These are the folks who don’t know the difference between strategy and tactics – those who view strategy as a needless constraint.

Strategy 196

Strategy Short-term Constraint Strategic Planning 196

In the CEO Afterlife

APRIL 23, 2012

They either didn’t know it or had no idea how to deal with it. This is a stunning fall from grace considering RIM pioneered push email with devices that were considered so indispensable, they were nicknamed the Crack-Berry. It’s not as if RIM were operating in a non-competitive environment.

Power 208

Power Sports Competitive Advantage Advertising 208

In the CEO Afterlife

SEPTEMBER 25, 2015

They’ve forgotten how to innovate, they lack the patience to embark on the difficult task of reinventing a culture of innovation, and they can’t escape their addiction to size and financial clout. Maybe it’s because the leaders of these enterprises didn’t believe they could succeed the old fashioned way.

Brand 100

Brand Competitive Advantage Fashion Price 100

In the CEO Afterlife

JUNE 10, 2012

That’s not how to look at a competitive world. . #22 Matthew Schmidt – Professor Political Science School of Military Studies. The tendency in any organization is to look for the 5 steps to do anything and make a system. We need to inculcate strategic thinking – the mindset to approach an ill-structured problem throughout the ranks.”. #27

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

In the CEO Afterlife

MARCH 1, 2016

Nor do they understand how to leverage focus and specialization for competitive advantage. This phenomenon is resolvable, all the way from corporate strategy to marketing/brand strategy to an administrative assistant’s daily “to do” list. The solution is focus, and although leaders talk focus, few practice it.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

OCTOBER 23, 2011

They want to know how to better trek Mount Here , the vista everyone on the team agreed to climb in the first place. Once strategists carve out their course of action, the best ones stick to it like glue. They don’t want to hear about the innumerable opportunities on Mount Elsewhere. What will we sell?

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

OCTOBER 30, 2011

I swear too many people over complicate strategy – and then have no idea how to translate into tactics. About John. 4 Responses to The Essence of Strategy (Part 2). Chris Glennie. October 31, 2011 at 11:12 am. Beautifully simple, like mathematics. Thanks for the post. October 31, 2011 at 11:52 am. Appreciate you weighing in, Chris.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

DECEMBER 29, 2013

Marketers determine how to bring the brand promise to life. Wal-Mart people can’t deliver that promise without a super-efficient operation. These folks look for better ways to reduce their costs so they can reduce our costs. This is imbedded in the culture. HR brings human capital to life.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

SEPTEMBER 19, 2011

The top links were check lists of need-to-knows about how to implement a social media strategy – generic stuff such as everyone working together, senior management endorsement, engaging users, maintaining presence, and measuring success. What bothers me is this: conspicuous by its absence is online advice on brand positioning in the medium.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

MARCH 26, 2018

Eager to learn, I placed The Circumstantial Enemy on-hold for a year, choosing to devour every book I could find on how to master the craft. I read about dialogue, characters, plot, viewpoint, structure, even how to write romance. It was 20 times more difficult. Like most novelists, the learning curve is never-ending.

Forrester 122

Forrester Film Learning Curve Books 122

In the CEO Afterlife

MARCH 18, 2015

A workforce of 8,000 led by a transformational CEO, seemingly knows how to deal with the ever-changing digital world. This vision establishes the principles for running a simple operation. But Intuit isn’t a small business. Their evolving brands, Quicken, TurboTax, and QuickBooks continue to be strong contributors to 2014’s revenue of $4.5

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

AUGUST 15, 2011

Indeed, it makes sense that any industry whose cost of production is a single digit on the sales dollar ought to know how to add value. And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. But to do it well.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JUNE 13, 2011

Then there’s Barnes & Noble , who seem to know what they are selling but are unsure how to express their differentiation. Exxon Mobil might as well have said, “We want to make tons of money, honestly.” The statement may be true, but it sure as hell isn’t motivating.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

MARCH 7, 2015

But, on the other hand, they still haven’t figured out how we stay in business!” ” For more on how to thrive in a complex business world that keeps getting bigger, check out my new book and download a free chapter at www.dolessbetter.ca.

Absenteeism 100

Absenteeism Short-term Long-term Strategic Planning 100

In the CEO Afterlife

FEBRUARY 10, 2011

More likely, they haven’t a clue how to brand themselves. Today, ‘the branding of you’ is helping people meet their personal goals. Yet, many shy away from personal branding. Is it because they are afraid of appearing ego centric? Maybe I can help.

Brand 100

Brand CEO Open-book Magazine 100

In the CEO Afterlife

NOVEMBER 2, 2014

They take courses on public speaking, they learn how to stand out in group settings, they search out mentors and leadership coaches who help them engage, connect and influence others. If it is, the notion begs a second question; can aspiring leaders and rookie CEOs find the captivating style that is bestowed upon the chosen few?

Leadership Styles 238

Leadership Styles Leadership Human Resources Charisma 238

In the CEO Afterlife

NOVEMBER 2, 2014

They take courses on public speaking, they learn how to stand out in group settings, they search out mentors and leadership coaches who help them engage, connect and influence others. If it is, the notion begs a second question; can aspiring leaders and rookie CEOs find the captivating style that is bestowed upon the chosen few?

Leadership Styles 229

Leadership Styles Leadership Charisma Human Resources 229