Culture, and how to build and sustain one, is one of the toughest challenges for managers, especially in today’s fast-paced, highly competitive organizations. Every organization wants to create a culture that works from a set of core values, where everybody is on the same page about what’s important, where the company is going, and how it’s going to get there. But what happens when the external competitive environment — and the direction of the company — changes? And what happens as advances in technology constantly change how customers and employees expect to interact with your company? How do you manage the evolution of your company’s culture, and hold on to what makes you great, even as you change and grow?