It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. Despite this growing obsession, however, big companies are still not very good at it. How many times have you had a strategy meeting that gathered a smart, enthusiastic team to generate interesting ideas and debate their merits, yet after the meeting… nothing… much… happened?