Bright Lights Film Journal: A 2009 interview with Joel McCrea. An excerpt:
Some years later, he and Coop were walking across the Warners lot when Harry Warner, financial wiz of the Warners siblings, looked up at them and advised, “Humphrey Bogart can kick his mother on screen and get away with it. But you two are Kellogg’s Corn Flakes guys. People buy tickets to see you that way. Don’t disappoint them.'”
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