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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

When put to work, new technologies create many positive ripple effects on the global market, spawning some of today’s most exciting new businesses, even creating whole new industries and movements around them. Innovation is doing new things.” – Theodore Levitt. It takes a unique mindset to execute them. .

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

The consumer packaged goods industry, at one time the mecca of marketers, has long given way to the goods and services of the exciting information age. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision' Marketing is the creator and curator of that disparity.

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Innovative Service Leaders Nurture Trust

Lead Change Blog

As industrialization moved to “work for hire” and efficiency-driven “objectivity,” people became more like objects and less like relations. ” These words of Harvard professor and marketing guru Ted Levitt were written about customers. The family in the field was the family at home.

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The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

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A Creative Way to “Fix” Incentives?

LDRLB

As industrial age work transitioned to knowledge work, many began to question whether or not incentives would stay effective. As a tool drive performance, there is nearly 100 years of solid argument for their use in organizations. More recently, however, their use has been called into question.

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Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

His organization, The Business Innovation Factory (BIF), is a vehicle for sharing real life stories about business models that have transformed industries and lives. Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.”

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Learn Like A Leader

Mark Sanborn

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” As you learn, keep asking yourself “What are the implications for my career, my industry and my life?” Americans spend more money each year on beer than the do on books.