CEO Blog

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Influencing Powerful People

CEO Blog

Influencing Powerful People - Engage and Command the Attention of the Decision Makers to get What You Need to Succeed is the title of a book by Dirk Schlimm. I was attracted to it partly because I need to influence powerful people and partly because I have my own views of how to do it. 4 - You cannot know who will influence the sale.

Influence 160
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Social Marketology

CEO Blog

There is a section on influence. Influencers for one product may have no impact on another. The holy grail in social media marketing is trying to find the people with the influence over the topics that influence the brand. And it correctly notes that it is tremendously complex. Klout is trying to measure this.

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How to improve Klout Score

CEO Blog

Klout is a scoring system that weighs influence in social media. There is a great book Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaeffer that inspired this post. My Klout score is 43 and in reading what I have influence in I surprised myself.

How To 140
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CEO and the 7 minute workout

CEO Blog

It gives one the ability to influence. Speaking of influencing. Do we spend time on social media or doing something else. And as with everything, an appropriate balance works. I see social media and blogging as "owning a microscopic media empire". Take a look at the new Danby Breaking Bland site.

CEO 100
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Propel

CEO Blog

The chapter I liked was "Amplify Through Media and Opinion Influencers". Opinion influencers are no longer just traditional media like TV, radio and newspapers but can be anyone like me - blogging. Impact is a combination of reach and specific influence. Once the message is determined, get it out. And for the Josh followers:

Media 100
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Tamara Erickson - Managing Across Generations

CEO Blog

The 11-15 year old time period tends to influence the lifetime. We are influenced by the news, our parents, our national context, our religion etc. Still live at #WBF11. The speaker now is Tamara Erickson who is speaking about what happens at different ages.

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Actionable Gamification

CEO Blog

It also uses some of the other gamification types like social influence. I am a Fitbit user. Fitbit is a gamified experience. It starts with purpose - to stay in shape or be healthy. I am connected to friends so can compete and see what others do. It also uses accomplishment and empowerment. I am an Aeroplan member. It is somewhat gamified.

Loyalty 100