Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before.  That’s due both due to increasing information flows (e.g. democratized communication technologies like Skype) and more physical touch points (e.g. more global travel and larger immigrant communities). Emerging markets and their indigenous companies should see this as an opportunity to boost their competitiveness. But first they require a better understanding of the “jobs” diaspora members are trying to do when they re-engage with their home country or culture, and need to align their strategies to fulfill them.