In an era when corporate apologies are commonplace, CEO resignations no longer surprise us, and frontline employees are held accountable for their personal social media postings, it’s clear that public opinion matters to business today perhaps more than it ever has. Research has shown that even appointed-for-life Supreme Court justices are not immune to worrying about what others think. In such a heightened environment, how can business leaders know whether they’re responding appropriately to public pressure, or being too reactive? How do we decide when to hold the line and when to shift it?