For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.
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HBR Learning
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.