article thumbnail

To Lead Change, Explain the Context

Harvard Business Review

They’ve tried launching a large-scale program to monetize the company’s real estate, introducing a new marketing campaign, creating a new information system and “big data” approach, consolidating their buying categories, downsizing functions, testing new store concepts…the list goes on.

Welch 8
article thumbnail

Land an Interview with a Cold Call

Harvard Business Review

She was interested in several different fields, but lacked contacts she could tap for informational interviews. Says Elizabeth, "If they have a book, read it, because no one writes these people and says ''I read your book.''" (It''s an understatement to say most CEOs'' tomes don''t get the same reception as Jack Welch''s.)

COO 8