N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 248

Technology Innovation Levitt Supply Chain 248

Lead Change Blog

JANUARY 28, 2019

He was the CEO of one of the most innovative service companies on the planet. People who lead from this perspective bring completely different practices than those who have a more parental view of their leadership role. It takes trustful leadership to nurture employees who consistently deliver innovative service.

Innovation 254

Innovation Levitt Objective Creativity 254

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Lead Change Blog

APRIL 1, 2016

This month we are featuring Leading Voice Chip Bell , author, renowned keynote speaker on innovative customer service, and consultant/speaker to such organizations as Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ritz-Carlton, Caterpillar, Verizon, USAA, Harley-Davidson, and Victoria’s Secret.

Levitt 150

Levitt Godin Customer Loyalty Consultative 150

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy'

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

MAY 5, 2016

” That clean-sheet perspective emboldened Intel’s leadership to abandon memory and focus on microprocessors. Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Joseph Lalonde

MARCH 14, 2018

I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316