In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

JUNE 4, 2013

Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Experienced and astute beer marketers ought to know by now that it is far better to milk the cow than flog the dead horse. The key to success in beer marketing is keeping the brand fresh. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

FEBRUARY 26, 2012

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win. You be obsessed with innovation.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leadership. In the CEO Afterlife.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

FEBRUARY 13, 2017

Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to adapt or innovate. Innovation and entrepreneurship made a comeback, albeit in measured bites.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

In the CEO Afterlife

MAY 20, 2014

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Leadership. Some companies thrive on innovative cultures. Everyone is looking for a good deal, a real bargain. I’m not taking issue with that. Mindsets are free.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

JUNE 17, 2012

I was devoted to master strategies and “big play” innovations that ideally positioned a company to dominate their chosen market(s) and enjoy sustainable competitive advantage. In today’s world, Apple , Google and Facebook are the poster boys of transformational innovation. No big deal.

Strategy 229

Strategy Competitive Advantage Innovation Operations 229

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. Leadership. Main menu Home.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 13, 2012

Like most bloggers, I write about what I know; that’s strategy, leadership and branding. And although I am no longer engaged in commercial business, I am once again “thinking business” and enjoying the rush of discovering the ideas and innovations of today’s entrepreneurs. Mine was marketing. This means following your passion.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

FEBRUARY 4, 2013

This characteristic was at the core of his brand’s point of difference versus the market leaders, Folgers and Maxwell House. Marketing 101 says, “Never try to be all things to all people,” but at Wall Street’s urging, zealous marketers keep trying to break that golden rule. The positioning worked like a charm.

Market Segmentation 228

Market Segmentation Brand Marketing Reputation 228

In the CEO Afterlife

APRIL 23, 2012

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Live a culture of innovation.

Power 208

Power Sports Competitive Advantage Advertising 208

In the CEO Afterlife

JULY 26, 2016

Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. I was surrounded by entrepreneurial thinkers – innovative leaders who refused to take a step back – people who knew where they were going and how to get there. That means nimbleness, laser-like focus, and market specialization.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JULY 23, 2012

Since the heyday of packaged goods marketing in the 60’s, nothing has impacted the art and science of branding more than the social media tsunami. As for the adaptation of this new medium by old school marketers. The right idea, sincerity of purpose, and superior execution can firmly imbed any brand or company within the chosen market.

Media 241

Media Brand Self-aware Case Study 241

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

APRIL 22, 2015

New Coke lasted 79 days before the original formula returned to the market. I consider Google a tier-one innovator. By nature, marketing people are dynamic and impatient. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

SEPTEMBER 25, 2015

High on the list is weak marketing, weak management, and weak strategic discipline. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. I could add a dozen more.

Brand 100

Brand Competitive Advantage Fashion Price 100

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? In the CEO Afterlife. Main menu Home. Some do it well. About John.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

FEBRUARY 4, 2015

I’ll start with leadership. Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. This is a culture of entrepreneurial and innovative thinking. Make the right move, shatter market paradigms, and competitors will follow, no matter their size.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

JULY 2, 2012

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Their horizon is markets that do not exist.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

FEBRUARY 19, 2012

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Theoretically, the principles and personal characteristics that constitute great leadership should mirror those of greats CEOs – but not always. Apple shareholders would surely say yes.

CEO 213

CEO Human Resources Bureaucracy Maturity 213

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy. Leadership. In the CEO Afterlife. Main menu Home.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MAY 22, 2013

Every day we see or read about superb acts of leadership. Is the tenure problem attributable to leadership itself, impatient shareholders, uncontrollable external factors or a combination of all three? Progress may be represented by top-line sales, market share, productivity, innovation, new product launches, or expanding distribution.

CEO 260

CEO Human Resources Conference Price 260

In the CEO Afterlife

APRIL 10, 2011

Leadership. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Less than two years and I was in marketing. you must not rest until you find a workplace passionate about innovation.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

NOVEMBER 13, 2012

Companies, large and small, cannot survive without great leadership, sound strategy and flawless execution. Those that thrive, go a step further; they worship innovation and breathe culture. Bruce, a Marketing Manager who struggled with detail, flourished as a creative resource.

Hammer 258

Hammer Teamwork Middle Management Creativity 258

In the CEO Afterlife

DECEMBER 7, 2014

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Tags: Absolut Vodka , Branding , Leadership , Marketing. About John.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Leadership. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

JUNE 20, 2013

If the retailer’s unique position in the market is lowest prices for brand name items, then all pricing tactics must support that image. Innovative. This company managed to harness the resources of 72,000 employees to introduce and successfully market a slew of breakthroughs. The opposite is true.

Tactics 217

Tactics Retail Price Brand 217

In the CEO Afterlife

JANUARY 20, 2016

Coke isn’t wasting time assessing non-beverage markets or searching for food acquisitions. The proof is in the numbers; Coke’s profit and market cap consistently outpaces their beverage and food rival, PepsiCo. . Today, the Nespresso innovation generates $5+ billion in new revenue. Great strategies enhance expertise.

Strategy 165

Strategy Core Competence Constraint Short-term 165

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100