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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

This focus on short-term challenges neglects the development of essential management and leadership skills. Work Based Learning Lead, phs group I know more about budgeting, about innovation, about how to manage the finance side of a business, I know more about commerciality and strategy.

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach.

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The Danger of Denial

Marshall Goldsmith

In the 1980s, I appeared on a videotape that was widely distributed as part of a leadership development course for IBM managers. All I had to do was look at the path of technological innovation and make a reasonable guess. After losing billions of dollars, the IBM board woke up and decided to get new leadership.

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A Sad Lesson in Collaborative Innovation

Harvard Business Review

The innovator's quest has been to find the win-win proposition: a great new product that can create differentiated value for consumers while supporting differentiated profits for the producer. The innovator's job is now to create wins across the board. But the focus on win-win can blind us to the needs of critical partners.

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Multicultural Leadership Starts from Within

Harvard Business Review

As new technologies in social media, transportation, and telecommunications bring us closer together, it's more critical than ever for organizations to recruit, develop, and retain multicultural leaders who can skillfully navigate both the opportunities and challenges of a more connected world. When executed well, the results are astonishing.