Innovators have to deal with particularly insidious lies — things that people say that they believe are true, but actually aren’t.
Combating Four Innovation Lies
Innovators have to deal with particularly insidious lies — things that people say that they believe are true, but actually aren’t. Lie #1: Target customer, “Of course I’ll buy that.” Innovators working on new ideas often show early versions to customers to assess “purchase intent.” But customers do a poor job of reporting what they’ll […]
June 03, 2011
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.