Many studies have concluded that consumers will be highly price sensitive when they shop on insurance exchanges. In response, insurers have created new products that keep prices down by aggressively limiting the doctors and hospitals where patients can go for care. Not surprisingly, these so-called “narrow” networks have been met with sharp criticism from advocacy groups, reform skeptics, and providers.
Why Less Choice is More in Health Insurance Exchanges
In one crucial aspect, health care is very similar to traditional consumer goods.
October 10, 2013
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.