Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities.
The Six Attitudes Leaders Take Towards Social Media
Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities. And their attitude matters, a lot. Social media is about people, not technology. Its business value does not come from social software or a snazzy website, even one with 800 […]
October 17, 2011