Harvard Business Review

JUNE 8, 2012

Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. You can be sure that sharp handicappers have figured out how to take advantage of I'll Have Another's mispricing. Too much optimism or pessimism leads to extremes.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 8, 2012

Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. You can be sure that sharp handicappers have figured out how to take advantage of I'll Have Another's mispricing. Too much optimism or pessimism leads to extremes.

Beyer 10

Beyer Tversky Price Kahneman 10

Harvard Business Review

JANUARY 23, 2015

Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow , observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past. Thinking about the future is hard, mainly because we are glued to the present.

Kahneman 8

Kahneman Scenario Planning Pharmaceuticals Workshop 8