When President Obama considers how to mobilize opinion and persuade Americans to support his agenda, we can be sure he’ll want to tap the power of changing minds by understanding what makes ideas go viral. In building support for tough, difficult issues such as deficit reduction and tax policy, the Obama team will want to know more about how buzz works in the brain.
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New!
HBR Learning
HBR Learning
Writing Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.