The rise of powerful and easy-to-use software (e.g., software as a service) and analytic programming languages (e.g., R) have made it possible for people across the entire organization — not just the database trolls — to ask questions of business performance. Suddenly everyone(-ish) can see just about anything about the business.
Beware Big Data’s Easy Answers
They’re not always accurate.
August 05, 2014
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.