Leading in Context

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The Leadership Development Advantage

Leading in Context

by Linda Fisher Thornton Developing Leaders Pays Off Ongoing development for leaders helps companies. According to several recent reports, businesses that invest in leadership development enjoy clear advantages.

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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach.

Marketing 143
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100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology.

Trends 223
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The Triple Bottom Line Is Just The Beginning

Leading in Context

While it's a great improvement over focusing on profit alone, the triple bottom line doesn't reflect the current expectations of customers, employees and global markets. By Linda Fisher Thornton Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it's the standard for ethical business.

Ethics 120