article thumbnail

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product. Social Media. If they are, run…fast.

article thumbnail

Attention Social Media Marketers! Here’s What You Should Know about Inclusiveness on Social Media

Strategy Driven

At nearly 4 billion users, more than half of the world’s population now uses social media to connect with not just each other but also with brands. Needless to say, your social media audience is an extremely diverse bunch of individuals with varied interests, beliefs, and abilities. on how to tackle these issues.

Media 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create a Successful Thought Leadership Strategy

Lead Change Blog

It is easy to say that the critical component of your content marketing can be successfully put through with other marketing strategies like getting to know your audience or being concise and brief in your communication. However, some fundamentals should not be confused with real working strategies that give you an edge.

Strategy 282
article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Embracing creativity while exhibiting business acumen is not easy—it requires a deep understanding of the business, keen insight into market trends, and a knack for risk assessment.

article thumbnail

Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. How does social media make it better and how does it make it worse?

Brand 65
article thumbnail

3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198
article thumbnail

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

That can mean re-designing the traditional marketing department to include an infrastructure for social media, and a chief content officer position. Great marketing becomes the cultural glue that binds every department and every employee to the vision – always has, always will.

Marketing 257