Eric Jacobson

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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing. This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. First, there is the "what''s social media" mistake.

Media 80
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog.

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Social Media For School Leaders

Eric Jacobson

Social Media For School Leaders is the title of Dr. Brian J. Just like websites, which eventually became 'must have,' every school district will ultimately need to embrace social media," says Dixon. This is causing school leaders to rethink their leadership strategy, moving from simply communicating to truly connecting.

Media 56
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How To Avoid Social Media Mistakes

Eric Jacobson

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts.

Media 72
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Roles & Policies For Your Social Media Team

Eric Jacobson

Increasingly, more companies are forming teams of employees to oversee their social media responsibilities. In his book, Social Marketology , Rick Dragon, shows business leaders how to choose the best tools for your needs and how to develop a strategy tailored to your goals.

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The New Method Of Leadership Thinking

Eric Jacobson

Therefore, this book shares a new method of leadership thinking – the Phoenix Encounter – relevant to all organizations in today’s ever-changing environment. Or as Jeff Bezos directed Steve Kessel (then head of its traditional media business - books, music, DVDs), “Your job is to kill your own business.

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How To Identify, Recruit, And Support high-Performing Talent

Eric Jacobson

Dig into the book, Talent , to learn the case studies of Johnson & Johnson, Hemnet, Argus Media, HireRight, Vishal Retail, Depop and Oak Street Health. Integrate Strategy, Talent, and Operating Plan Question: Why is it so difficult for companies to recruit the right leadership team?

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