In the CEO Afterlife

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When to Ditch the Leadership Love-in

In the CEO Afterlife

In my blog of two weeks ago, entitled The Leadership Love-In [link] I reiterated the never ending need for better leadership. I also extended kudos to a handful of passionate leadership bloggers who I consider to be experts in their field (links listed below). Leadership Bloggers I follow: Mike Myatt at [link].

McCarthy 212
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

That can mean re-designing the traditional marketing department to include an infrastructure for social media, and a chief content officer position. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision'

Marketing 257
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Learn to Teach. Teach to Learn

In the CEO Afterlife

Like most bloggers, I write about what I know; that’s strategy, leadership and branding. With the emergence of social media, the leverage of creativity is immeasurable. But look at the opportunities – online marketing, social media, niche products and services, specialization, the list goes on.

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The Beer formerly known as Albino Rhino

In the CEO Afterlife

The story made the rounds in social media. Recently, millions witnessed such action on social media when the Superdome went black on Super Bowl night. Political correctness had run amok. The vast majority thought the complaint, frivolous, and the restaurant chain’s decision to dump the name, gutless. Is there better way?

Brand 198
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The Language of Leaders

In the CEO Afterlife

The book comes together beautifully in a well written exposé of the importance of leadership. Here is a summary of Kevin Murray’s leadership communication fundamentals: 1. Provide a framework for leadership and action, through mission and values. Prepare properly for public platforms – speeches, media and crisis handling.

Fashion 197
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Why Strategy Withstands the Test of Time

In the CEO Afterlife

Social media is a new model in which brand positioning is not only misunderstood, it is ignored. When social media types talk strategy, they talk media strategy – who to target, how to reach the target, and how to maximize engagement.

Strategy 165
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The Paradox of Two Guitar Companies

In the CEO Afterlife

Relevant/consistent brand positioning: No Positioning for either brand on the website or in social media. Websites and social media: Fender and Gibson websites are “sales-oriented’ with plenty of dealer information and price lists. Powerful advertising, heavy media weights: These brands are virtually unadvertised.

Company 248