Many have never lived through strategy’s positive effects. recognize that there are many people in leadership positions who desperately want to be more strategic. If the move impacts the market positively, your competitors will be the ones reacting. Squeaky wheels get the grease. You have to understand,” he said. MORE >>

Relevant/consistent brand positioning:   No Positioning for either brand on the website or in social media. Captivating slogan to communicate the positioning:  I couldn’t find a slogan for either brand. Branding Leadership Marketing Strategy B.B. By contrast, Gibson and Fender marketing is woefully lacking. Perhaps.  MORE >>

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. Started just ten years ago, this company boasts sales of $1.95 MORE >>

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy. Leadership. In the CEO Afterlife. Main menu Home. Branding. Not quite. MORE >>

was devoted to master strategies and “big play” innovations that ideally positioned a company to dominate their chosen market(s) and enjoy sustainable competitive advantage. I’ve read a lot of books on strategy. The philosophy begins with a mindset obsessed with the competition. Not necessarily. No big deal. People who hustle. MORE >>