In the CEO Afterlife

DECEMBER 27, 2014

For more on the 80/20 rule, complexity, and the power of strategic focus, download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

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Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

APRIL 24, 2017

The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. Surprisingly, the small guy doesn’t need deep pockets to co-exist with powerful multi-nationals. Farsightedness is essential to effective leadership.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

MAY 20, 2014

Leadership. This is a corollary to leadership and strategy but it is also a core value that must permeate the entire organization. I spent an entire career espousing the power of creativity, and the companies I touched did very well by it. Here are the 4 best bargains in business: 1. A good leader costs as much as a bad one.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

FEBRUARY 4, 2015

I’ll start with leadership. The path upon which I am walking is the one paved by powerful corporate cultures and shared employee values. The power they exert from impregnable patents and scale economies is providing unprecedented sales and earnings growth. That doesn’t meant they can’t be strategically powerful.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

DECEMBER 7, 2014

Like many giants, Kraft has thrived by doing more with less , thanks to several acquisitions and the ensuing power of clout. For more on strategic sacrifice check out the free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

FEBRUARY 12, 2012

The book comes together beautifully in a well written exposé of the importance of leadership. Here is a summary of Kevin Murray’s leadership communication fundamentals: 1. Provide a framework for leadership and action, through mission and values. Use the power of stories as the superglue of messages. Murray’s content.

Fashion 197

Fashion Crisis Audience Entrepreneur 197

In the CEO Afterlife

OCTOBER 18, 2015

Leadership does not begin the when you step upon the first rung of the management ladder. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed. We’ve seen the power of teamwork. But, leadership isn’t always directing others.

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Report Career Discount Mentor 100

In the CEO Afterlife

OCTOBER 7, 2013

The problem is outdated, entrenched male-oriented cultures that refuse to recognize or promote the value of diversity in corporate leadership. A powerful component of minorities in leadership is the effect on followers. Fewer women aspiring to the C-suite isn’t the problem; it is the symptom of the problem.

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Diversity Mentor Human Resources Human Capital 200

In the CEO Afterlife

JUNE 16, 2014

Sun Cycle (solar powered bicycles). Human Resources Leadership Life Strategy Apple Business Crisis Management Culture PepsiCo Vision Whole Foods Workplace Morale' Which of them holds the least interest? Smokestack Tobacco (cigarettes). Clean Oceans (conservation technologies). Straight Shooter (firearms manufacturing).

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Morale Human Resources Crisis Management Crisis 215

In the CEO Afterlife

DECEMBER 4, 2018

A key dimension of minimalism, while not actively discussed in the documentary, is purchasing power, and ultimately accessibility. Those who can hardly afford a bus pass or the next meal for their families likely won’t be concerned with hybrid vehicles or buying organic food because it isn’t within their purchasing power to do so.

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Ryan Film Stress Retail 168

In the CEO Afterlife

MARCH 11, 2012

Ever since I started blogging about leadership and strategy, I’ve been harping about the notion of “doing less, better” as a business modus operandi. Last year, Booz & Company conducted a broad study amongst 1,800 executives on the power of focus in business. Wall Street is against the idea.

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Reference Execution CEO Survey 226

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. megawatts of green electricity, equivalent to powering 1,500 homes. 3. In combination, these two power generation systems have reduced the grower’s CO2 emissions by 16.9 Leadership. In the CEO Afterlife. Main menu Home.

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CEO Productivity Products Company 112

In the CEO Afterlife

JULY 26, 2011

Leadership. We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power dried our clothes. We used a push mower powered by a human being. We exercised by working hard; we didn’t need a health club to run on treadmills powered by electricity. Leadership.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

OCTOBER 3, 2011

Leadership. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. There may be many styles of leadership, and some will hinge on the state of the business. Leadership. Tags: CEO , HR , Leadership , Life. In the CEO Afterlife. Main menu Home. Memo To: CEOs and Aspiring CEOs.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

NOVEMBER 20, 2017

I began blogging about leadership, strategy, and branding on my website CEOafterlife.com – pumping out a blog every week. Nine months later, Do Less Better: The Power of Strategic Sacrifice in a Complex World was released by Palgrave Macmillan USA. That career shift resulted in plenty of travel and lonely nights in hotel rooms.

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CEO Hotels Blog Consultative 100

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leadership. In the CEO Afterlife. Main menu Home.

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CEO Company Rogers Human Resources 242

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Vulture Culture, Alan Parson’s musical composition told the story of a person’s struggle for money, fame and power. Leadership. Tags: Culture , Human Resources , Leadership. In the CEO Afterlife. Main menu Home.

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CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

JUNE 4, 2013

Carlsberg’s latest commercial, Carlsberg Puts Friends to the Test is equally powerful. Branding Leadership Marketing Strategy Advertising Andre Agassi Anheuser-Busch Beer Black Label Cannon Carlsberg Creativity Duval Guillaume Modem In the CEO Afterlife Innovation John Richard Bell Labatts Michelob Miller Vision'

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Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

MARCH 19, 2012

Mega companies will be broken up into smaller pieces for a plethora of reasons, the most important being the need to regain strategic control, to find singularity of purpose and to reinvent the powerful concept of the specialist (versus the generalist). Working from home will decline.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

MARCH 1, 2016

That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Four years ago, I began penning blogs to share my views on leadership, strategy, marketing, and branding. Consulting opened my eyes to the glaring and repeated errors made by dwellers of the C-suite and their understudies.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. In this post, I compare the ineptitude of BP against the leadership of Rudy Giuliani during a much bigger crisis. How do retired CEO’s spend there time when the power and the glory is gone? ” Self-assessment is never easy.

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Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

APRIL 13, 2015

When leadership foresight is compelling, inclusive, and easily definable, people want to be a part of it; they want to follow their leader to that place. Leadership is the conduit. For more on vision, focus, and clarity, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

MAY 1, 2012

Innovation starts with leadership. The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. Will they be able to do it? One thing is certain; the place to start is the corporate culture. Magic can’t happen in cultures that don’t worship innovation.

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Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

FEBRUARY 25, 2013

The powerful tribunal ruled in favor of the complainant, and after several months of dealing with the aggravation, Earls finally threw in the towel, accepting responsibility for their insensitivity and agreeing to change the name of the 25 year old beer brand, Albino Rhino. Within minutes, an adept creative tweeted, “Power out?

Brand 198

Brand Politics Media Creativity 198

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Leadership. In the CEO Afterlife. Visionary.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MARCH 21, 2016

Success comes from the ability to satisfy America’s powerful retail chains with flexibility, service, pre-defined quality, all at the lowest price. For more on strategy and culture, get a free introductory chapter of my book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

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Company Brand Competitive Advantage Retail 145

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. Herein is the power of the mind to create the persuasive call to action. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership. In the CEO Afterlife. Main menu Home. Homeless, Not Helpless: Entrepreneurship in Unlikely Places. I suspect few do. The last “P” is Promotion.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

MARCH 11, 2012

Ever since I started blogging about leadership and strategy, I’ve been harping about the notion of “doing less, better” as a business modus operandi. Last year, Booz & Company conducted a broad study amongst 1,800 executives on the power of focus in business. Wall Street is against the idea.

Reference 126

Reference Execution CEO Survey 126

In the CEO Afterlife

MAY 23, 2011

Leadership. But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. I know I would have liked the call to action, the simplicity and the potential staying power. Leadership. In the CEO Afterlife. Main menu Home. The Perfect Brand Slogan.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. However, I think Anheuser-Busch has relinquished the familiar and powerful red and white design that has epitomized the brand’s long and impressive heritage. Leadership. In the CEO Afterlife. Main menu Home. This Bud’s Not for Me. by John • November 7, 2011 • Branding , Marketing • 2 Comments.

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CEO Comparison USP Brand 239

In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. When your brand has cult status (as both brands do), you have the power to break a lot of rules. Monster has done just that. The conventional business principle is to be first-in.

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Reis Brand Apparel Energy 240

In the CEO Afterlife

APRIL 1, 2012

You see, Mateschitz was brilliant at understanding the power of brand image – in the case of Red Bull, an irreverent image expressed by the target’s consumption of a rebellious product. Dietrich Mateschitz, a former Jacobs Suchard marketer with plenty of blue chip packaged goods experience, launched Red Bull in 1987.

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Trout Reis Sports Brand 249

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. A modern jingle could be much more allusive or even ironic than the direct propaganda of yesteryear while still tapping the power of music to. Leadership. In the CEO Afterlife. Main menu Home. Recent Posts.

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Leadership. Tags: Innovation , Leadership , Strategy. In the CEO Afterlife. Main menu Home. Tough-Minded Ways to Innovate. One of my best mentors during my CEO years was my monthly Harvard Business Review. Did you like this?

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CEO Innovation Education Brand 133

In the CEO Afterlife

MAY 10, 2018

Bell, an experienced business expert, who highlights the power of strategic sacrifice in today’s complex business world. For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity.

Maturity 159

Maturity Tips Entrepreneur Bottom-up 159

In the CEO Afterlife

APRIL 8, 2012

The power of their market share (much of it gained through acquisition of independent seed companies) has left farmers with fewer and fewer seed choices. Companies like Halliburton and Monsanto inhabit similar environments. A massive legal department has proven itself awfully good at pursuing those who challenge its dominance.

Company 212

Company Bureaucracy Airlines Banking 212

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Unleash the power of iconic heritage brands. Leadership. In the CEO Afterlife. Main menu Home. Clout as Strategy and Why Companies Won’t Admit It. What is the definition of strategy? Blah, blah, blah.

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Strategy CEO Company Competitive Advantage 131