Influencing Outcomes: 3 Ways to Get the Ending You Want
RapidStart Leadership
AUGUST 15, 2017
In essence, he found that humans are not very good at independently judging the quality of something. Top end conventions go all out with the quality name tags, pens, flossy brochures, note pads, and take-home materials. Ariely wrote about these experiments and a host of others in his best-selling book, Predictably Irrational.
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