The 7 Essential Truths About Social Media
Terry Starbucker
OCTOBER 21, 2010
They are tactics that fit into a strategy, which fits into a bigger picture of the goals we’re trying to achieve as a company. The actual implementation is a tactical framework and involves Listening, Earned and Paid Media (e.g., A plan to use the tool. I think these are all great, but they are not the strategy.
Let's personalize your content