In Marketing, the āCā Word Cannot Exist
In the CEO Afterlife
JULY 2, 2013
Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. Customer insight is the precursor to product innovation within the high tech and information age sectors. Then they act upon it.
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