CEO Blog

OCTOBER 9, 2018

I like the perk of lounge access and being able to get my luggage in first so have some loyalty if all else is equal. I am an Aeroplan member. It is somewhat gamified. I am close to 1,000,000 miles. This appeals to scarcity. I have a game I sometimes play when trying to get through "volume" work like clearing emails, cleaning, etc.

Loyalty 100

Loyalty Efficiency Process Influence 100

CEO Blog

MARCH 22, 2013

4 - Loyalty. Things like having a plan and being an optimist help. 2 - What Inspires - Passion (and this is contagious) 3 - Purpose. I think this is important for people and companies. I am surprised how rare this seems to be these days. 5 - Caring. He related how Shackleton became such a great leader. 7 - Understanding.

Loyalty 178

Loyalty Operations System Goal 178

CEO Blog

MAY 8, 2013

So combining games in loyalty programs, learning, and jobs is a way to keep people engaged and interested naturally. So I read with interest The Gamification Revolution - How Leaders Leverage Game Mechanics to Crush the Competition by Gabe Zichermann and Joselin Linder. I know that people actually go out of their way to play games.

Loyalty 145

Loyalty Video Learning-by-Doing Environment 145

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

CEO Blog

MARCH 29, 2012

It was a story of sacrifice, teamwork and loyalty. Both ships were stranded in ice. Both sets of explorers had to endure unbelievable hardship. But, Shackleton's group pulled together. The Karluk explorers drifted into theft, deception, lying, and mutiny. This book delves into the why. How did Shackleton do it?

Short-term 140

Short-term Teamwork Loyalty Long-term 140

CEO Blog

OCTOBER 6, 2011

Less loyalty by companies - you are fired, not just laid off to be the first called back. Gen X - 1961-1979 Troubled economy, layoffs, rising divorce rates, CNN and electronic games. The first Gulf war. Challenger blew up - a symbol of an institution that let people down. Many women entering the workforce so latch key kids.

Management 145

Management Loyalty Influence Technology 145