First Friday Book Synopsis

AUGUST 26, 2011

The American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then. Conversely, when elderly people spoke of the moment their car keys were taken away, they reported feeling as though their lives [.].

Customer Loyalty 97

Customer Loyalty Loyalty Report Brand 97

First Friday Book Synopsis

JANUARY 20, 2012

Smile Guide: Employee Perspectives on Cullture, Loyalty, and Profit Paul Spiegelman Brown Books Publishing Group (2012) How and why a values-based company can make the world a better place by enhancing the lives of those who work there Those who have read Paul Spiegelman’s previous book, Why is Everyone Smiling?

Books 125

Books Loyalty Review Productivity 125

First Friday Book Synopsis

SEPTEMBER 13, 2013

Here’s a book from 2005: Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty by Rick Barrera. He writes: If unshakeable loyalty is your goal, overpromising and overdelivering should be your methodology. And then he […]. Randy''s blog entries'

Customer Loyalty 95

Customer Loyalty Loyalty Blog Books 95

First Friday Book Synopsis

AUGUST 4, 2013

Malcom Gladwell Maria Popova Maznagement Tip of the Day NPR NUMBERSENSE Rajat Paharia Robert A. Malcom Gladwell Maria Popova Maznagement Tip of the Day NPR NUMBERSENSE Rajat Paharia Robert A.

Blog 75

Blog Goleman Loyalty Letter 75

First Friday Book Synopsis

AUGUST 2, 2013

Karl Krayer presnted his synopsis of Loyalty 3.0: We had a wonderful session this morning at the August First Friday Book Synopsis. How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia, and I presented my synopsis of Contagious: Why Things Catch On by Jonah Berger.

Books 122

Books Loyalty Innovation Blog 122

First Friday Book Synopsis

JULY 12, 2013

We had a wonderful session this morning at the July First Friday Book Synopsis. (Yes, Yes, we were a week late, due to the July 4 holiday weekend). I always appreciate the books I read and present, but I especially enjoyed reading Eleven Rings by Phil Jackson, which I presented this morning. I will post more […]. Randy''s blog entries'

Books 103

Books Loyalty Blog 103

First Friday Book Synopsis

JULY 14, 2015

First, read these brief excerpts from the book Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty by Rick Barrera: Capturing customers is all about creating brand promises and keeping them. Sooner or later the customer’s actual experience will have to live up to the image.

Customer Loyalty 70

Customer Loyalty Loyalty Brand Books 70

First Friday Book Synopsis

FEBRUARY 1, 2012

How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It.

Slywotzky 80

Slywotzky Customer Loyalty Loyalty Company 80

First Friday Book Synopsis

MAY 17, 2012

The Power of Communication: Skills to Build Trust, Inspure Loyalty, and Lead Effectuvely Helio Fred Garcia FT Press/A Pearson imprint (2012) Leadership lessons to be learned from the military services, especially from the U.S.

Power 75

Power Books Loyalty Review 75

First Friday Book Synopsis

NOVEMBER 29, 2012

We learned how to tune out distractions. It was a magical thing. The Apple Marketing Philosophy stressed three points. Walter Isaacson: Steve Jobs ————— Ok, let’s try this again. Can I be so bold as to say that this point is important? You really need to get really good at what you do [.].

Loyalty 90

Loyalty Stress Marketing How To 90

First Friday Book Synopsis

AUGUST 28, 2014

7 Simple Secrets to Inspire Colleagues [comma] Customers [comma] and Clients Gallo Communications St.

Customer Loyalty 80

Customer Loyalty Loyalty Audience Innovation 80

First Friday Book Synopsis

MARCH 25, 2012

of Edatanetworks, a developer of customer loyalty software. Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Terry Tietzen, founder and C.E.O.

Customer Loyalty 75

Customer Loyalty Loyalty Software Innovation 75

First Friday Book Synopsis

JUNE 1, 2011

Here is an excerpt from an article written (Client Loyalty, No.76) 76) by Andrew Sobel that is featured at his website. To read the complete article and sign up for his free online newsletter, please click here. * * * You have finally gotten the meeting you sought with a top executive at a prospective client. [.].

Loyalty 80

Loyalty Newsletter Article Execution 80

First Friday Book Synopsis

FEBRUARY 23, 2011

Customer Evangelism: Satisfaction is determined per transaction; loyalty is [.]. After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained.

Loyalty 85

Loyalty Review Books Ulrich 85

First Friday Book Synopsis

SEPTEMBER 22, 2013

"Key initiatives to build digital enterprises" "Taking the first (and most difficult) step" "The “scrupulous writer” "The Shortlist for the 2013 Business Book of the Year" A Life in Leadership Adam Bryant Amy Levin-Epstein and Ambassadorship Go Hand-in-Hand-in-Hand At Successful Companies" “New Generation of Business: Connecting Employee Loyalty with (..)

Blog 110

Blog Shaw Customer Loyalty Simon 110

First Friday Book Synopsis

SEPTEMBER 23, 2011

I have read and reviewed all of Fred Reichheld’s previous books and thus was especially interested in reading his latest, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World, co-authored with a Bain colleague, Rob Markey.

Competitive Advantage 80

Competitive Advantage Review Books Company 80

First Friday Book Synopsis

JULY 28, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Breakpoint: Why the Web Will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain Jeff Stibel Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big […].

Blog 75

Blog Loyalty Fashion Performance Review 75

First Friday Book Synopsis

FEBRUARY 20, 2012

I had three different people recommend a book to me last week. The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth is about a lot of things, especially the power of passion and purpose in business. But it is also [.].

Sheth 85

Sheth Class Books Company 85

First Friday Book Synopsis

APRIL 28, 2012

Here is an excerpt from an article written by Darren Dahl and featured by Inc. To read the ompkete article, check out oghers, and obtain subscription information, please click here. * * * Hey, go-getter. Yes, you could do it all, but there are times it’s best to step back and stop stifling your [.].

Micromanagement 80

Micromanagement Magazine Article Information 80

First Friday Book Synopsis

MAY 8, 2012

Carmine Gallo is the communications coach for the world’s most admired brands. A former journalist for CNN and CBS, Gallo works directly with the world’s top business leaders to craft compelling messages, tell inspiring stories and share innovative ideas.

Brand 75

Brand Innovation Execution Customer Loyalty 75

First Friday Book Synopsis

JULY 24, 2011

Here is another thought-provoking article featured by the the Drucker Exchange (the Dx), a website that “hosts an ongoing conversation about bettering society through effective management and responsible leadership.

Drucker 85

Drucker Article Management Leadership 85

First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation 80

Market Segmentation Kaplan Marketing Review 80