Loyalty Beyond Reason Defined
Leading Blog
JULY 19, 2013
At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. For many people, they can''t necessarily explain why they love one brand over another or why they might drive to three different stores to find it.
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