Leading Blog

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Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. For many people, they can''t necessarily explain why they love one brand over another or why they might drive to three different stores to find it.

Loyalty 282
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Leading Thoughts for August 3, 2023

Leading Blog

Timothy Keiningham and Lerzan Aksoy on the art of loyalty: “Loyalty by its very nature demands that we commit ourselves to a person, group, or cause. Source: Principles: Life and Work by Ray Dalio II. We suppress our short-term self-interests to maintain our bond.

Loyalty 281
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How To Build a Future Others Don’t See

Leading Blog

She inspired loyalty among those who had been marginalized by others. If you inspire the underdogs, you will find the deepest loyalties. “When you aim for the fringe, you ultimately attract the masses.” The paradox is “if you want to go broad in the long run, you’ve got to start by thinking niche in the short run.”

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quickpoint: Generosity Creates Loyalty

Leading Blog

“There are few things in the world that will change someone’s opinion of you as quickly as generosity” says Jon Acuff in Do Over. You will go to bat for people who have shown you generosity. Your employees will work harder. Your clients will return more often. When you are down, people will look for opportunities to pick you up.

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10 Things Humility Does That Pride Does Not

Leading Blog

Humility fosters loyalty. Pride lives inside our heads. Humility expands flexibility. Pride is rigid and demands my way. Humility boosts team morale. Pride inflates the self and deflates others. Pride looks out for the self and takes credit. Humility pursues excellence. Pride sees itself as great but actually settles for mediocrity.

Loyalty 306
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First Look: Leadership Books for June 2021

Leading Blog

Upstanding : How Company Character Catalyzes Loyalty, Agility, and Hypergrowth by Frank A. In his career as an executive at IBM, Cisco, and now as CEO of Anaplan, Frank A. Calderoni discovered that character is just as vital for companies as it is for individuals.

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Leading Thoughts for August 10, 2023

Leading Blog

You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you, out of your own talent and understanding, out of the things you believe in, out of the things and people you love, out of the values for which you are to sacrifice something.

Stress 216