Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. Additionally, bulk orders often come with discounts, which lets you stretch your marketing budget further while reaching a larger audience.

Merchandising 97

Merchandising Brand Customer Loyalty Marketing Mix 97

Strategy Driven

JANUARY 25, 2024

In the realm of product sampling, the objective transcends immediate sales; it’s about cultivating brand loyalty. Nurturing Brand Loyalty The impact of product sampling extends beyond the initial encounter, influencing brand loyalty.

Tactics 108

Tactics Sample Loyalty Management 108

Strategy Driven

FEBRUARY 7, 2011

Perfect your marketing mix and win with …And the Clients Went Wild! I teach my clients how to connect with their customers in order to win business and build loyalty. Do what works! Not necessarily. Read on for my advice on how best to approach the highly qualified hire: Be open and honest about your concerns.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Harvard Business Review

MARCH 5, 2012

They go beyond customer loyalty to building customer gravity. They spend their time sighting targets (through customer segmentation), calibrating trajectories (by optimizing marketing mix), loading ammunition (with messages and offers), firing their weapons (with marketing campaigns), and celebrating successful strikes (from sales).

Brand 14

Brand Customer Loyalty Marketing Mix Media 14

Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

AUGUST 9, 2016

The study focused on customer and marketing data, including: Digital analytics such as optimizing email campaigns, testing content, and analyzing digital pathways to optimize website use and experience. Customer analytics including lifetime value and loyalty calculations, response and purchase propensity modeling, and micro segmentation.

Survey 8

Survey Content Marketing Marketing Mix 8

Strategy Driven

DECEMBER 6, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! Despite the down economy, Toy House has seen a steady increase in both loyalty and sales ever since! Do what works! The product in question, by the way, was a nightlight that projects stars on to the ceiling and walls of a darkened room.) The result?

Wilde 50

Wilde Real Estate Discount Advertising 50