In the CEO Afterlife

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Stop Managing Your Career

In the CEO Afterlife

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values. Stop managing your career and start managing the business.

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Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

Crisis Management: The Ultimate Test of a Leader. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? You’d think a company drilling on the ocean’s floor would be adept in risk management planning. In the CEO Afterlife.

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The Difference between Strategists and Strategic Planners

In the CEO Afterlife

They are staffers, not line managers. Internal Strategic Planning managers do the same thing. Strategic Planners collaborate with management to uncover strategic direction. Strategists and Strategic Planners may read the same periodicals and have similar destinations in mind, but there is a difference between the two.

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Leading Without Direct Reports

In the CEO Afterlife

Leadership does not begin the when you step upon the first rung of the management ladder. Seldom, and at best, never to the degree of those in “management.” In the years to follow, Walter enrolled in supply management courses at some of the best universities. One direct report does not make you a leader; nor does ten.

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In Praise of Average Joes

In the CEO Afterlife

He refused to be blocked by the brick wall that separates management from union in most companies. Bruce, a Marketing Manager who struggled with detail, flourished as a creative resource. Gary, an ex-marine middle manager in the sales department looked beyond conventional distribution channels to drive our Toblerone Chocolate business.

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Simple enough?

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