In his classic, Talks to Teachers, William James observed that “All our life, so far as it has definite form, is but a mass of habits.” Essentially, from the time we wake up to the time we go to sleep, most of our daily activities are repetitive, unconscious habits. We brush our teeth, eat breakfast, go to gym and do things which, on closer examination, happen without much will and reason. They’re just habits. A daily mass of these habits, over time, provides a behavioral map, which helps predict most individuals’ actions. Corporations are no different. Organizational culture is an amalgam of habits. And depending on the dominant habits, firms will either fail or succeed.