CEO Blog

AUGUST 30, 2016

Speaking of marketing ideas, I read a book - Do it! Marketing - 77 Instant ideas to Boost Sales, Maximize Profits and Crush Your Competition by David Newman. As I have often said - I love marketing. And even more - I love guerrilla marketing. I want it to go viral and it is funny enough it might.

Marketing 100

Marketing Price Books Learning-by-Doing 100

CEO Blog

AUGUST 30, 2016

Speaking of marketing ideas, I read a book - Do it! Marketing - 77 Instant ideas to Boost Sales, Maximize Profits and Crush Your Competition by David Newman. As I have often said - I love marketing. And even more - I love guerrilla marketing. I want it to go viral and it is funny enough it might.

Marketing 100

Marketing Price Books Learning-by-Doing 100

CEO Blog

AUGUST 19, 2018

A more useful ask would be to add a Why “I want to do a marketing campaign to appliance dealers in the US.”. Knowing that it is for marketing reasons might cause the person doing the job to add phone numbers and web sites. For example as a What, I could say “I need a list of people who sell appliances”.

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Delegation Short-term Long-term Outsourcing 173

CEO Blog

AUGUST 11, 2015

Danby has some serious market share in bar fridges , window air conditioners, freezers and microwaves. In summary: · The authors introduce the difficulties encountered when marketing in a globalized world. In summary: · The authors introduce the difficulties encountered when marketing in a globalized world.

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CEO Blog

AUGUST 5, 2014

We can market more, we can sell other products, we can approach ABC customer etc. that will always come out - especially if you have a section for "any other comments") Surveys can be a great marketing tool and can help reinforce things in your customers'' or prospects'' mind. Conditions are simply things which are.

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Survey Power Price Video 171

CEO Blog

MAY 3, 2016

Good luck with your Pomodoros. ++ I always love marketing. KW record had an article that confirms that startups that focus on marketing win. I also did another Linkedin Post on " Excuses to Market ". A chess master friend, AJ Steigman emailed me the link. I know technically that is not the program but.

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System Management Blog Price 100

CEO Blog

SEPTEMBER 3, 2012

I also think great marketers should be great writers so should know how to use the words we have. I have a high interest in marketing and branding and think social media is one of the most economical ways to market. I liked the book even if I do not think we need more words in the English language.

Real Estate 133

Real Estate Brand Media Influence 133

CEO Blog

MAY 30, 2012

The book comes at an important time for large corporations that are facing a challenging global market - how to grow sales. Lead sales growth (sales executives have to be on the front lines) The book has a big focus on emerging markets and relates a sales joke that is worth retelling (you may have heard it before).

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McKinsey Marketing Travel Strategy 133

CEO Blog

OCTOBER 11, 2010

4 - Access to foreign markets the same as those accorded to what they are granted in our markets (I agree with the theory but fear that all countries will try to tip the balance in their favour. The book is a must read for anyone thinking of entering foreign markets. Although it might make it almost too scary to consider.

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Report Books Globalization Entrepreneur 190

CEO Blog

SEPTEMBER 7, 2015

So we will have a Danby freezer full of fish (yes, I do have to do a shameless product plug - marketers tend to market all the time). We caught 2 small ones but did not keep them. Total 250 # - perhaps 100+# when all done. Enough for a year. Note the boot in the picture for size - these are big fish.

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Learning-by-Doing Marketing Productivity Products 100

CEO Blog

NOVEMBER 7, 2012

I watch the outage numbers on the LIPA website like the stock market. And now we have another snow storm coming in. . ++ I am way behind in my reading but I did read a book - Propel - Five Ways to Amp Up Your Marketing and Accelerate Your Business. Of course I am intrigued by marketing so I liked the book.

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CEO Blog

FEBRUARY 15, 2016

At heart, I am a marketer and a merchant or trader (no - not a traitor). I love shows from the marketing ideas I see that I can merge and morph into things we can do. And I also need ideas that are the "right" size. I am keenly aware that a $50,000 idea is too small for Danby to do.

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Entrepreneur Blog Article Marketing 100

CEO Blog

SEPTEMBER 10, 2012

It is the story of what happened to the bond and stock markets during Sept 11. 9/11 is one of those days in history that I remember clearly where I was (my EMJ office) and what I was doing (a marketing plan). The people and firms responsible for trading in the markets were hugely impacted. He was a mile away when the planes hit.

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Bond Crisis Marketing Operations 113

CEO Blog

JULY 19, 2012

And the creative marketing idea of the day goes to one of my investee companies - Soletron. Of course the article is on energy. ++ A young friend, Dan Hammill, just visited from Alberta and shared with my SEO company some ideas on video marketing. Does not have the same poetic ring to it but I suspect it will have better results.

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Video Energy Course Marketing 180

CEO Blog

SEPTEMBER 29, 2015

They are definitely good for the agency or marketer but do they really help the client sell product? Interestingly in my marketing life, I often copy parts of other people's campaigns. Advertising awards are an interesting phenomenon. Often they are awarded to the edgy and unique campaign. Not always. Usually from other industries.

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Advertising Creativity Definition Books 100

CEO Blog

JUNE 7, 2011

They began by taking the low end of the market - rebar. So the minimills looked up to the next market - Angle iron. Eventually the minimills ended up with 65% of the market and the big integrated mills were mostly out of business. Disruptive innovation often happens at the low end of the market. Again - same story.

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Christensen Innovation Core Competence Outsourcing 154

CEO Blog

JANUARY 28, 2014

McCann is a natural marketer (in a good way) and it works well since he sells a product that everybody can buy. Writing a book like this is a natural extension of that marketing. The book is filled with interesting stories that make it easy to read and really drives points home. I am intrigued by the challenge of feeding the world.

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Leadership Advertising Learning-by-Doing Budgeting 182

CEO Blog

MAY 7, 2012

I choose small markets and learn to be dominant in them. I prefer to be big in a small market. I have been a niche player all of my life. Working in a niche allows focus on specialties. The more you do of the same specialty, the easier, cheaper and faster you get. As I grow, the niches get bigger and bigger.

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Competitive Advantage Venture Funding Blog Learning-by-Doing 124

CEO Blog

MAY 31, 2017

So spending time considering what things consumers value and adding them to product is the best way to build sustainable edge in the market. As a marketer, I find this subject fascinating. People may say they want the cheapest product but in most cases they mean the best value.

Advertising 100

Advertising Price Library Learning-by-Doing 100

CEO Blog

MAY 31, 2017

So spending time considering what things consumers value and adding them to product is the best way to build sustainable edge in the market. As a marketer, I find this subject fascinating. People may say they want the cheapest product but in most cases they mean the best value.

Advertising 100

Advertising Price Library Learning-by-Doing 100

CEO Blog

JANUARY 30, 2013

Largely depending on how well the market accepts the product. I often see products that sell lots in the first few week - this is normal early adopter. Then the sales either grow exponentially or fizzle. I think RIM is either a $4 stock or a $100 stock and much of it depends on how BB10 does.

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Early Adopters Report Blog Productivity 178

CEO Blog

MARCH 30, 2016

I posted an article on Linkedin on easy video marketing. I believe in video for marketing but am not a real consumer of video (No TV does that). The reason for not posting is usually time pressure but sometimes it is creativity. So for creativity - I welcome any ideas you would like me to blog about. Open rate is still fairly low.

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Simon Ethics Video Open-book 100

CEO Blog

JUNE 18, 2015

We are currently a leader in the appliance market, producing innovative, quality products at competitive pricing. Our products are marketed under seven brand names: Danby®, Danby Designer®, Danby Diplomat®, Danby Premiere®, Simplicity®, Arcticaire®, and Silhouette®, as well as some private brands like Sunbeam for major retail stores.

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CEO Retail Brand Price 100

CEO Blog

JUNE 11, 2014

People are not getting faster and stronger but technology is improving. ++ And my new favorite website for marketing and startup tips is growthhackers.com.' Simplify to live easier. ++ I saw an interesting TED talk on athletic performance.

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Tips Planning Books Technology 159

CEO Blog

JUNE 24, 2018

I do realize I am highly creative in the organization of business systems, negotiations and guerrilla marketing (I even thought our last press release was hilarious - see this. I am not creative in the artsy way - as in not musical or painting (although I have painted a lot of houses. but not sure that is the same thing though).

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Press Release Creativity Trends Entrepreneur 100

CEO Blog

JULY 21, 2012

The chapter describes that winning culture is one of the three pillars to business success (marketing and innovation are the other 2). It can be because growth or market changes require a change. After a short description of the attribute, 3 or 4 real CEO's comment. For example: Chapter 5 is "Put Culture First and Forever".

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CEO Travel Engineering Marketing 154

CEO Blog

OCTOBER 24, 2011

This is a phenomenon I call "when you think you are brilliant in the stock market, then stop investing in the stock market". + How they are paid huge bonuses, thinking they are contributing when in reality, their results are actually random. I read a great book by Darren Hardy called The Compound Effect.

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Kahneman Long-term Motivation Article 145

CEO Blog

MARCH 20, 2016

Seems my mind is on marketing today (like most days) + Thinking I should try sitting like this. The easiest way for me to gain momentum - positive or negative is to know my triggers and do them or avoid them. Identifying what your triggers are can help improve productivity. I re-published an article on all press being good press.

Productivity 100

Productivity Products Positioning Article 100

CEO Blog

JULY 10, 2017

Like most of his books - What to do when it's your turn is about branding and marketing. And we traded some email over a business venture he was coaching. He is brilliant and insightful. And to some extent - being remarkable. When I first picked it up, it looked shallow.

Godin 100

Godin Efficiency Learning-by-Doing Brand 100

CEO Blog

JULY 10, 2017

Like most of his books - What to do when it's your turn is about branding and marketing. And we traded some email over a business venture he was coaching. He is brilliant and insightful. And to some extent - being remarkable. When I first picked it up, it looked shallow.

Godin 100

Godin Efficiency Learning-by-Doing Brand 100

CEO Blog

APRIL 22, 2018

When I saw the title, I had wrongly assumed it would talk about marketing as a way to sell – I was wrong. On average Elizabeth and I ran 13.1 miles Monday – no wonder I am still tired. Stop Selling and Start Leading by Kouzes, Posner and Calvert is my most recent read.

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Books Training Course Marketing 100

CEO Blog

JUNE 12, 2013

Michael Martin- Marketing and Strategy (a high interest topic for me) Rebecca Henderson - ( Co-director of the Business and Environment Initiative at Harvard) Building sustainable Organizations Daniel Pink (one of my favorite authors/thinkers) And lots more.' They know how to put on a good event. He is speaking now.

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Henderson Innovation Short-term Competitive Advantage 150

CEO Blog

MARCH 11, 2018

I also believe in free markets. . ++ Here is an interesting NPR article on job automation. The job issue is a complex one. I believe in the value of work and the respect that comes from being able to earn a living. I like the gig economy (things like Uber, AirBnb) that allows people to earn extra money.

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Politics Article Stress Energy 100

CEO Blog

APRIL 5, 2013

Being a "nice" company is now the lowest cost way to market. Social media like Twitter, facebook and blogs allow the consumer to influence many more people than they previously could. Any degree of jerkness or niceness is now amplified by the crowd. In speaking to Peter, he believes in being authentic.

Company 169

Company Media Stress Blog 169

CEO Blog

NOVEMBER 17, 2014

Most of them already use that for their internet marketing so it is surprising that they would find it new to do this in growing a sales team. I have been doing some Growth Coaching with some medium sized companies. I have been promoting that for those who are about to hire a sales force. Figure out a model and repeat it. Formulas work.

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Long-term Succession Advertising Sample 154

CEO Blog

DECEMBER 27, 2010

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Marketing cannot fix a bad product. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover.

Brand 189

Brand Blog CEO Ries 189

CEO Blog

NOVEMBER 23, 2015

I know one of the best geniuses for writers or marketers is to simplify and Sull does that well in this book. Some very complex things are best NOT handled with simple rules, rather a checklist works best. For example - flying a plane. Perhaps the simple rule is to use the checklist. And a picture of my grand daughter busking.

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Sull Energy Tips Books 100