Eric Jacobson

OCTOBER 25, 2023

They need clarity about what kind of business to pursue within your target markets and, equally as important, what to say away from because it is not a good match, even if they could make a sale. Your sales team needs clear direction about their role in creating value and how they can execute in a way that differentiates your business.

Competitive Advantage 114

Competitive Advantage Leadership Energy Micromanagement 114

Eric Jacobson

MARCH 12, 2024

Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive. Thrive : Employing an adaptable strategy through evolving market conditions.

Agility 119

Agility How To Uncertainty Competitive Advantage 119

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

JULY 19, 2021

Debbie Laskey is my trusted resource for expert advice on marketing, customer service and leadership. As background, Debbie has nearly 20 years of marketing experience and an MBA Degree. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition.

Brand 65

Brand Participative Uncertainty Blog 65

Eric Jacobson

OCTOBER 10, 2023

market and grew his company to a multimillion-dollar success story that defined an industry. Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. He is widely credited with introducing Mexican cheeses to the U.S.

Entrepreneur 103

Entrepreneur Real Estate Education Energy 103

Eric Jacobson

SEPTEMBER 25, 2023

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors.

Reis 104

Reis Welch Competitive Advantage Drucker 104

Eric Jacobson

OCTOBER 12, 2014

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Marketing options are greater than ever before. Question 2.

Media 80

Media Brand Books Collins 80

Eric Jacobson

OCTOBER 8, 2023

How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on. As you read the book, you’ll learn how to apply the authors’ recommended pattern to pursue non-disruptive opportunities in a three basic steps systematic way.

Blue Ocean Strategy 106

Blue Ocean Strategy Mauborgne Innovation How To 106

Eric Jacobson

JULY 13, 2022

In his book, The Responsible Leader , Tim Richardson explains that to create a high-performance culture , you need to plan and prepare for the following moments to ensure the conversations surrounding them are both meaningful and intentional: recruitment and induction of new team members performance management discussions promotion interviews and talent (..)

Short-term 80

Short-term Committee How To Open-book 80

Eric Jacobson

DECEMBER 20, 2021

Brand and market yourself with a unique resume and strategic LinkedIn profile. Market, Market, Market Yourself by cresting constant value every day on social media. Create a focused job search game plan. Clearly communicate your career goals (your true North Star). Master networking.

How To 65

How To Open-book Brand Tips 65

Eric Jacobson

JANUARY 21, 2021

And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers. "This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming.

Customer Loyalty 82

Customer Loyalty Loyalty How To Content 82

Eric Jacobson

FEBRUARY 18, 2021

Here, from the book, Be A Network Marketing Leader , are some tips on how, as a leader, you can connect with your individual team members: Send cards on their birthdays and anniversary-of-joining dates. Keep yourself updated with what's happening in their personal lives. Show your support during personal or family crises.

Team 65

Team Tips Marketing Books 65

Eric Jacobson

JULY 5, 2021

Brand and market yourself with a unique resume and strategic LinkedIn profile. Market, Market, Market Yourself by cresting constant value every day on social media. Create a focused job search game plan. Clearly communicate your career goals (your true North Star). Master networking.

Strategy 65

Strategy Open-book Brand Tips 65

Eric Jacobson

MARCH 31, 2015

"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman. Marketing , where he cuts through the glut of marketing theories, myths and tasks. Thanks to AMACOM for sending me an advance copy of the book.

Download 50

Download Entrepreneur Tactics Marketing 50

Eric Jacobson

NOVEMBER 8, 2020

Here, from the book, Be A Network Marketing Leader , are some tips on how, as a leader, you can connect with your individual team members: Send cards on their birthdays and anniversary-of-joining dates. Keep yourself updated with what's happening in their personal lives. Show your support during personal or family crises.

Team 65

Team Tips Books Marketing 65

Eric Jacobson

MARCH 19, 2021

From Jay Miletsky 's book, 101 Ways to Successfully Market Yourself , here 10 tips for projecting an effective professional image : Discipline yourself to be positive and enthusiastic. In tense situations choose positive responses by maintaining perspective and getting along well with others.

Project 65

Project Reputation Definition Efficiency 65

Eric Jacobson

JULY 9, 2023

If you don't market your business, you won't have one. In his book, he explains that to be successful you need to know more than your industry and just the basic concepts of leadership, management and operations. His advice? Planning is about preparing for the future, not predicting it.

Books 65

Books Storytelling Delegation Tactics 65

Eric Jacobson

MARCH 26, 2021

It's a management playbook that enables organizations to engage in two-way communications with the market and to drive value from that conversation -- using technology and software that continuously becomes ever more integrated into products and services. Embrace continuous processes. Create collaboration. Create a learning culture.

Books 65

Books Storytelling Management Leadership 65

Eric Jacobson

FEBRUARY 5, 2024

Besides Numbers and People, traditional MBAs cover a lot of other topics, such as marketing and operations management that are fascinating, of course. When it comes People, most traditional MBAs offer little that prepares you for the daily challenges of working with a team, with direct reports or working alongside other leaders.

Skills 118

Skills Cooper Books Benchmarking 118

Eric Jacobson

SEPTEMBER 10, 2020

From Jay Miletsky 's book, 101 Ways to Successfully Market Yourself , here 10 tips for projecting an effective professional image : Discipline yourself to be positive and enthusiastic. In tense situations choose positive responses by maintaining perspective and getting along well with others.

Project 65

Project Reputation Definition Efficiency 65

Eric Jacobson

JANUARY 19, 2023

Question: You say that even a team using the best systems and tools on the market can still be inefficient and drown and in work. Question: With all the systems and tools on the market, how do you even begin to select the right tools for you and your team? What’s the missing link there?

Team 86

Team How To Efficiency Tools 86

Eric Jacobson

JUNE 17, 2020

And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers. "This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming.

Customer Loyalty 65

Customer Loyalty Loyalty How To Content 65

Eric Jacobson

JUNE 7, 2020

Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Motivate your team to give 5% More: Your business will never grow, if your team keeps doing the same thing over and over again. Magazine as one of the fastest growing private firms in America.

How To 65

How To Magazine Entrepreneur Price 65

Eric Jacobson

MARCH 18, 2020

Among the insights revealed in the book are: Startups do not disrupt existing markets – customers do. He shows in his book how and why consumer industries are disrupted and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.

Business Model 65

Business Model Technology Books Industry 65

Eric Jacobson

FEBRUARY 25, 2020

Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Motivate your team to give 5% More: Your business will never grow, if your team keeps doing the same thing over and over again. Magazine as one of the fastest growing private firms in America.

Power 65

Power Magazine Entrepreneur Price 65

Eric Jacobson

MAY 11, 2021

Prior industry experience is very important for entrepreneurs targeting some markets, but less important for other markets. The sharks do an excellent job of probing an entrepreneur’s motivations and probing for problems with a venture’s product design and marketing plans. Eisenmann : The show is terrific!

Succession 65

Succession Entrepreneur Case Study Apparel 65

Eric Jacobson

JUNE 8, 2020

It's a management playbook that enables organizations to engage in two-way communications with the market and to drive value from that conversation -- using technology and software that continuously becomes ever more integrated into products and services. Embrace continuous processes. Create collaboration. Create a learning culture.

Books 65

Books Storytelling Management Leadership 65

Eric Jacobson

JANUARY 13, 2020

It's a management playbook that enables organizations to engage in two-way communications with the market and to drive value from that conversation -- using technology and software that continuously becomes ever more integrated into products and services. Embrace continuous processes. Create collaboration. Create a learning culture.

Books 65

Books Storytelling Audience Software 65

Eric Jacobson

MARCH 31, 2023

Question: You say that even a team using the best systems and tools on the market can still be inefficient and drown and in work. Question: With all the systems and tools on the market, how do you even begin to select the right tools for you and your team? What’s the missing link there?

Efficiency 65

Efficiency Team How To Tools 65

Eric Jacobson

DECEMBER 21, 2019

Are you absolutely sure every employee in sales, production, operations, marketing, etc., MacKay writes, "Common sense, thorough research and sound advice should allay your fears to a reasonable level." Take a moment. is not using these words, even inadvertently, in front of your customers? Thanks for the important reminder, Harvey MacKay!

Advice 68

Advice Operations Marketing Productivity 68

Eric Jacobson

JULY 9, 2020

In his book, The Responsible Leader , Tim Richardson explains that to create a high-performance culture , you need to plan and prepare for the following moments to ensure the conversations surrounding them are both meaningful and intentional: recruitment and induction of new team members performance management discussions promotion interviews and talent (..)

Short-term 65

Short-term Committee How To Open-book 65

Eric Jacobson

FEBRUARY 27, 2021

Tasked with writing a business plan ?

Planning 65

Planning Proposal Resources Marketing 65

Eric Jacobson

FEBRUARY 25, 2021

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department.

Storytelling 65

Storytelling How To Tools Books 65

Eric Jacobson

OCTOBER 28, 2019

Here, from the book, Be A Network Marketing Leader , are some tips on how, as a leader, you can connect with your individual team members: Send cards on their birthdays and anniversary-of-joining dates. Keep yourself updated with what's happening in their personal lives. Show your support during personal or family crises.

Team 50

Team How To Tips Marketing 50

Eric Jacobson

OCTOBER 18, 2019

"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A A few guidelines will ensure a level playing field for all team members as they pursue their individual goals."

Guidelines 50

Guidelines Christensen Company Operations 50

Eric Jacobson

MAY 20, 2017

And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. Play Bigger is all about the strategy that builds category kings.

Venture Capitalist 50

Venture Capitalist How To Public Relations Loyalty 50