Marketing - Leadership Digital

How to Market Yourself

First Friday Book Synopsis

FEBRUARY 23, 2011

Market yourself any way you want to. It almost doesn’t matter. Seriously – it almost doesn’t matter. Use social media, use the D-R-I-P method. Use the farming approach of a good real estate agent. Refine your elevator speech. Get serious about using Constant Contact. Yes, of course there are ways to do it that are [.]

Marketing

Marketing Real Estate How To Media

Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

OCTOBER 2, 2016

The book focuses on marketing and consumer behavior. It is in… Read More Christensen Featured in Interview about Marketing Theory.

Christensen

Christensen Marketing Books Innovation

HBR’s 10 Must Reads on Strategic Marketing

First Friday Book Synopsis

MAY 16, 2013

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].

Levitt

Levitt Marketing Christensen Review

What is Your Red Ocean Strategy? – (Success in a Crowded Market)

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

Blue Ocean Strategy

Blue Ocean Strategy Mauborgne Marketing Strategy

From Ancient Markets to Global Networks

First Friday Book Synopsis

MARCH 3, 2011

The same can be said of markets. Initially, a “market” was a specific location; later, it was viewed as a specific segment of sellers/buyers (e.g. The prophet Ecclesiastes and the ancient philosopher Heraclitus are both credited with observing, in effect, “Everything changes…Nothing changes.” males ages 29-45); [.].

Marketing

Marketing Globalization Books Blog

Don’t Ignore Marketing – another Business Lesson from the 2012 Election Debrief

First Friday Book Synopsis

NOVEMBER 17, 2012

But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” “There will always, one can assume, be need for some selling. Peter Drucker ———— Call this my next business lesson from the [.].

Marketing

Marketing Drucker Productivity Products

Marketing Metrics: A book review by Bob Morris

First Friday Book Synopsis

FEBRUARY 21, 2012

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

Metrics

Metrics Marketing Review Definition

Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation

Market Segmentation Kaplan Marketing Review

Linda J. Popky on “Marketing Above the Noise”: Part 2 of an interview by Bob Morris

First Friday Book Synopsis

JULY 1, 2015

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

Marketing

Marketing Consultative Technology Power

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

NOVEMBER 5, 2015

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris.

Ulrich

Ulrich Marketing Leadership Consultative

The Greatest Marketing Geniuses of All Time

First Friday Book Synopsis

FEBRUARY 16, 2011

To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Marketing talent is rare enough, but marketing genius only happens once or twice [.] Here is an article written by Geoffrey James for BNET, The CBS Interactive Business Network.

Marketing

Marketing Newsletter Resources Article

Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing

Marketing Review Books Globalization

Experiential Marketing: A book review by Bob Morris

First Friday Book Synopsis

FEBRUARY 23, 2011

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H. Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&#

Schmitt

Schmitt Marketing Books Review

Al Roth’s Pioneering Work In “Market Design”

First Friday Book Synopsis

APRIL 18, 2011

To check out all the resources, sign up for free email alerts, and obtain subscription information, please click here. * * * Al Roth, expert in game theory, experimental economics, and market design, is all about getting economists more [.].

Marketing

Marketing Game Theory Review Resources

Empathetic Marketing: A book review by Bob Morris

First Friday Book Synopsis

JUNE 2, 2012

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)

Marketing

Marketing Books Review How To

Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing

Marketing Review Books Globalization

The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

MARCH 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt

Levitt Marketing Books Review

Voice of Experience: Jennifer Fitzgibbon (RBS Global Banking & Markets)

First Friday Book Synopsis

SEPTEMBER 6, 2011

Here is an excerpt from a profile of Jennifer Fitzgibbon (Managing Director, Treasurer, Americas, RBS Global Banking & Markets) written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business.

Banking

Banking Globalization Hammer Marketing

Smart Marketing is about Help, not Help; The Essence of Youtility – Great Insight from Jay Baer

First Friday Book Synopsis

NOVEMBER 14, 2013

This is the opening paragraph in the Introduction to Youtility: Why SMART MARKETING is about HELP not HYPE by Jay Baer. […]. You‘re in the business of fixing stuff for money, but you have dozens of videos that show people how to fix things themselves? How does that make business sense?” Randy''s blog entries'

Marketing

Marketing Video Blog How To

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review

Review Marketing Books Innovation

HBR on Thriving in Emerging Markets: A book review by Bob Morris

First Friday Book Synopsis

JULY 15, 2011

HBR on Thriving in Emerging Markets Various Contributors Harvard Business Review Press (2011) “The early bird may get the worm but the second mouse gets the cheese.” Steven Wright This is one of the volumes in a series of anthologies of articles that first appeared in HBR. In this instance, its ten articles focus on [.].

Review

Review Marketing Books Article

The Missing Market for Failure

First Friday Book Synopsis

APRIL 21, 2011

Here is an excerpt from an article written by Joshua Gans for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * We are told that some large fraction (possibly 80 percent) of [.].

Marketing

Marketing Review Blog Article

Darwin, the Market Whiz

First Friday Book Synopsis

SEPTEMBER 19, 2011

Here is an excerpt from an especially interesting article written by Robert H. Frank that was featured in The New York Times (Sunday, September 18, 2011). To read the complete article, please click here. * * * Since Darwin, the pioneering naturalist, never thought of himself as an economist, the question seems absurd. Yet his [.].

Marketing

Marketing Article Blog Management

Retaining Talent in Emerging Markets

First Friday Book Synopsis

FEBRUARY 11, 2012

Here is an excerpt from an article written by Stacia Sherman Garr for Talent Management magazine. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, please click here. * * * Coaching and development are important regardless of geography, but [.].

Marketing

Marketing Magazine Talent Management Resources

How and Why Market Anomalies and Incongruities Can Reveal 10 Clues to Business Opportunity

First Friday Book Synopsis

SEPTEMBER 30, 2011

In it, Donald Sull shares his insights concerning how and why market anomalies and incongruities may point the way to the next breakthrough strategy, thence to a wealth of business opportunities. Here is an excerpt from another outstanding article that appears in strategy+business magazine, published by Booz & Company.

Sull

Sull Marketing Magazine Strategy

Don’t Just “Steal Customers” – Create a Whole New Market

First Friday Book Synopsis

SEPTEMBER 25, 2013

Let’s start with this – a business needs customers to pay for their products or services. Without customers, there is no business. Or, as Mary Kay Ash put it, Nothing Happens Until Somebody Sells Something!? In her book, The Mary Kay Way, she wrote of the absolute centrality of the independent sales force, describing how […].

Marketing

Marketing Blog Books Productivity

20 Lessons Marketers Can Learn from Warren Buffett

First Friday Book Synopsis

NOVEMBER 7, 2012

Here is an article written two years ago by “Tyler” for seohosting.com. To read the complete article, please click here. Photo Credit: cheeseslave * * * As Alice Schroeder explains at the end of her book, The Snowball: Warren Buffett and the Business of Life, although Warren Buffett is best known for being the second [.].

Marketing

Marketing Article Books Blog

20 Lessons Marketers Can Learn from Warren Buffett

First Friday Book Synopsis

NOVEMBER 7, 2012

Here is an article written two years ago by “Tyler” for seohosting.com. To read the complete article, click here. * * * As Alice Schroeder explains at the end of her book, The Snowball: Warren Buffett and the Business of Life, although Warren Buffett is best known for being the second richest person in [.].

Marketing

Marketing Article Books Blog

Today is Not Yesterday – (There is no “Stock Market” – There are 50 Stock Markets, and the Number is Rising, says Michael Lewis in Flash Boys)

First Friday Book Synopsis

MAY 1, 2014

I have finished reading Flash Boys by Michael Lewis. (I I will present my synopsis of this book tomorrow at the May 2 First Friday Book Synopsis). And, though I have already posted about this book a couple of times, I suspect I will a few more times. Michael Lewis gives me a lot to think […]. Randy''s blog entries'

Marketing

Marketing Blog Books

Steve Jobs, The Market Of One – His Opinion Is The Only One That Matters

First Friday Book Synopsis

JUNE 18, 2011

I was listening to an interview with Peter Sims on Think, hosted by Krys Boyd. (You You can listen to the interview here). Sims is the author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. The discussion moved into a conversation about the brilliance of Steve Jobs. Specifically, just how does Apple decide to [.].

Marketing

Marketing Blog

Partner, Don’t Sell – by Providing Valuable Content – (Insight from Joe Pulizzi, Epic Content Marketing)

First Friday Book Synopsis

NOVEMBER 10, 2013

Verne Harnish, author of Mastering the Rockefeller Habits, has a new article about the five most important business books of 2013: 5 must-read business books: The past year has yielded a trove of insightful business books. These are the most important. (I’m I’m a big fan of Verne’s work, but he left off a few I […].

Content

Content Marketing Blog Books

Sylvia Ann Hewlett on “How to Deepen Your Gravitas”

First Friday Book Synopsis

JUNE 29, 2014

Bob''s blog entries Executive Presence: The Missing Link Between Merit and Success Forget a Mentor [comma] Find a Sponsor HarperBusiness/HarperCollins Off-Ramps and On-Ramps Sylvia Ann Hewlett on "How to Deepen Your Gravitas" When the Bough Breaks Winning the War for Talent in Emerging Markets'

How To

How To Mentor Marketing Blog

The Referral Engine: A book review by Bob Morris

First Friday Book Synopsis

MAY 13, 2013

The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g.

Engineering

Engineering Review Books Marketing

How to Remain Relevant [in Today's Job Market] When You’re Over 40

First Friday Book Synopsis

JUNE 14, 2011

Here is an article written by Penelope Trunk for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Your earning potential pretty much tops out at age 40. This is because your [.].

Newsletter

Newsletter Marketing How To Resources

Gerard J. Tellis: An interview by Bob Morris

First Friday Book Synopsis

APRIL 9, 2013

Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing.

Globalization

Globalization Advertising Innovation Marketing

Daniel Korschun: An interview by Bob Morris

First Friday Book Synopsis

SEPTEMBER 20, 2015

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. Korschun’s academic research appears in the Journal of Marketing, MIT Sloan Management Review, Academy of Management Review, Journal of the Academy of… Read More Daniel Korschun: An interview by Bob Morris.

Review

Review Marketing Innovation Company

Linda J. Popky: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

JUNE 21, 2015

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

Consultative

Consultative Marketing Technology Power

Niraj Dawar: An interview by Bob Morris

First Friday Book Synopsis

DECEMBER 11, 2013

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. His research currently focuses on marketing strategy, brand equity and brand management issues. He earned his PhD from Pennsylvania State University.

Drucker

Drucker Letter Brand Management Brand

Disruptive Change vs. The Small Steps of Kaizen (Maybe not Either/Or, but Both/And)

First Friday Book Synopsis

FEBRUARY 3, 2014

Here’s the description (from Wikipedia): A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. We know of the value of disruptive change, described best by Clayton M.

Kaizen

Kaizen Christensen Disruptive Innovation Innovation

Geoffrey Moore: A third interview, by Bob Morris

First Friday Book Synopsis

MARCH 14, 2014

Bob''s blog entries Akamai Technologies Aruba and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Box Cisco Cognizant Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Third Edition) Escape Velocity: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A.

IPO

IPO Marketing Strategy Consultative Technology

Lawrence Cunningham: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

APRIL 8, 2013

Market" "What happens when Buffett dies or becomes incapacitated?" He is the author of numerous books including three editions of The Essays of Warren Buffett: Lessons for Corporate America (Third Edition, March 8, [.]. Bob''s blog entries "circle of competence principle": Stick to your knitting "Mr.

Rogers

Rogers Drucker Finance Marketing

The Good Struggle: A book review by Bob Morris

First Friday Book Synopsis

OCTOBER 19, 2013

Badaracco Harvard Business Review Press (2013) A brilliant response to the “enduring questions of responsible leadership” in the market-driven world in which we live and work Many years ago, one of Albert Einstein’s colleagues at Princeton pointed out to him that he asked the […].

Review

Review Consensus Books Entrepreneur

The Challenge: Get Started on the Next Next before you Even Go to Market with Your Current Next – (Insight from Becoming Steve Jobs)

First Friday Book Synopsis

APRIL 28, 2015

(I will present my synopsis of Becoming Steve Jobs this Friday, May 1, at the May First Friday Book Synopsis). I am deeply into the unauthorized biography of Steve Jobs, Becoming Steve Jobs. It certainly adds much to my understanding of this genius of a man from what I have previously read. Here is a […].

Marketing

Marketing Books Blog

How to Communicate Effectively

First Friday Book Synopsis

APRIL 7, 2013

” ——————– A while back I wrote a blog post on How to Market Yourself. Market yourself any way [.]. Impart of pass on (information, news, ideas): ”he communicated his findings to the inspector.” It included these thoughts: It almost doesn’t matter. Randy''s blog entries'

How To

How To Blog Marketing Information

First Friday Book Synopsis

How to Market Yourself

Christensen Featured in Interview about Marketing Theory

Trending Sources

HBR’s 10 Must Reads on Strategic Marketing

What is Your Red Ocean Strategy? – (Success in a Crowded Market)

From Ancient Markets to Global Networks

Don’t Ignore Marketing – another Business Lesson from the 2012 Election Debrief

Marketing Metrics: A book review by Bob Morris

Marketing to Women: A book review by Bob Morris

Linda J. Popky on “Marketing Above the Noise”: Part 2 of an interview by Bob Morris

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

The Greatest Marketing Geniuses of All Time

Capturing New Markets: A book review by Bob Morris

Experiential Marketing: A book review by Bob Morris

Al Roth’s Pioneering Work In “Market Design”

Empathetic Marketing: A book review by Bob Morris

Capturing New Markets: A book review by Bob Morris

The Marketing Imagination: A book review by Bob Morris

Voice of Experience: Jennifer Fitzgibbon (RBS Global Banking & Markets)

Smart Marketing is about Help, not Help; The Essence of Youtility – Great Insight from Jay Baer

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

HBR on Thriving in Emerging Markets: A book review by Bob Morris

The Missing Market for Failure

Darwin, the Market Whiz

Retaining Talent in Emerging Markets

How and Why Market Anomalies and Incongruities Can Reveal 10 Clues to Business Opportunity

Don’t Just “Steal Customers” – Create a Whole New Market

20 Lessons Marketers Can Learn from Warren Buffett

20 Lessons Marketers Can Learn from Warren Buffett

Today is Not Yesterday – (There is no “Stock Market” – There are 50 Stock Markets, and the Number is Rising, says Michael Lewis in Flash Boys)

Steve Jobs, The Market Of One – His Opinion Is The Only One That Matters

Partner, Don’t Sell – by Providing Valuable Content – (Insight from Joe Pulizzi, Epic Content Marketing)

Sylvia Ann Hewlett on “How to Deepen Your Gravitas”

The Referral Engine: A book review by Bob Morris

How to Remain Relevant [in Today's Job Market] When You’re Over 40

Gerard J. Tellis: An interview by Bob Morris

Daniel Korschun: An interview by Bob Morris

Linda J. Popky: Part 1 of an interview by Bob Morris

Niraj Dawar: An interview by Bob Morris

Disruptive Change vs. The Small Steps of Kaizen (Maybe not Either/Or, but Both/And)

Geoffrey Moore: A third interview, by Bob Morris

Lawrence Cunningham: Part 1 of an interview by Bob Morris

The Good Struggle: A book review by Bob Morris

The Challenge: Get Started on the Next Next before you Even Go to Market with Your Current Next – (Insight from Becoming Steve Jobs)

How to Communicate Effectively

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