Great Leadership By Dan

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Responsible Leadership at Market Basket

Great Leadership By Dan

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. Last year, the board of directors at one of New England’s largest supermarket chains fired CEO Arthur T. Find Dr.

Marketing 120
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Change Your Paradigm

Great Leadership By Dan

Always challenge your assumptions, especially when entering a new market or consumer segment. We need to do this, especially when entering a new market. Reframe your Perspective I once worked for an American brand that believed it had a leading market share in Asia. Do consumers in the new market have the same needs?

Brand 233
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How to Apply Lean Startup Ideas to Achieve Product-Market Fit

Great Leadership By Dan

Read Dan Olson’s guest post over at About.com to learn the six steps of the Lean Start-up Process, a way to improve the development and commercialization of new products using Lean principles.

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How to Be A Leader As An Individual Contributor

Great Leadership By Dan

Guest post from Pam Didner : When I speak at conferences, I frequently talk to young marketers. Say there is a project to source a technology vendor for a new marketing program and nobody on the team is responsible for vendor research. This book is written from a marketer’s perspective on how to enable the sales team as a marketer.

How To 180
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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to. “The environment you grow up in determines what you become accustomed to,” Costin says.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation. For more information, please visit www.koganpage.com/post-truth-business.

Brand 189
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A Strategy Story That Works

Great Leadership By Dan

Their next unconventional move was to stop marketing their brand as only good for colds and allergies. And while most brands market their products exclusively to women (who still make about 80 percent of the purchase decisions), they started advertising to men also. Those new uses and new buyers grew their market share even more.

Strategy 204